3. First Steps System parameterization Data capture Data analysis Technology
4. Brand Positioning x Price Value x Price Break-Even Point Tariff Integrity
5.Pricing Concept Price Variables Market Elasticity Dynamic Pricing Tariff structuring Tariff model Tariff rules Pricing policy Public Rates x Negotiated
6. Segmentation Concept Guys Report templates Negotiating with the Leisure x Corporate segment
7. Competition Definition of direct x indirect competition Data capture Comparative analysis
8. Forecast pick up Why do it? How to do When to do
9. Groups Displacement calculation
10. Distribution Concept Main Players How to optimize results through intermediaries without creating dependency Direct Sale x Indirect Sale Distribution Cost Management
11.Digital Marketing How to turn your website into a sales machine SEO Search engines Online promotions and campaigns. Creating a promotional package Paid advertising campaigns (Google and Social Media) Google My Business Email Marketing Analytics
12. Final tips Roles Paradigms Yield Meetings – how to present