{"id":918,"date":"2023-07-12T13:04:22","date_gmt":"2023-07-12T16:04:22","guid":{"rendered":"https:\/\/hsmailatam.org\/elementskit-content\/dynamic-content-widget-aa66fd5-a7ec28b\/"},"modified":"2024-02-06T11:27:40","modified_gmt":"2024-02-06T14:27:40","slug":"dynamic-content-widget-aa66fd5-a7ec28b","status":"publish","type":"elementskit_content","link":"https:\/\/hsmailatam.org\/en\/elementskit-content\/dynamic-content-widget-aa66fd5-a7ec28b\/","title":{"rendered":"dynamic-content-widget-aa66fd5-a7ec28b"},"content":{"rendered":"
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1. Concept<\/strong>
Inventory
Demand
Market<\/p>

2. History<\/strong>
Consumption behavior over time.<\/p>

3. First Steps<\/strong>
System parameterization
Data capture
Data analysis
Technology<\/p>

4. Brand Positioning x Price<\/strong>
Value x Price
Break-Even Point
Tariff Integrity<\/p>

5.Pricing<\/strong>
Concept
Price Variables
Market Elasticity
Dynamic Pricing
Tariff structuring
Tariff model
Tariff rules
Pricing policy
Public Rates x Negotiated<\/p>

6. Segmentation<\/strong>
Concept
Guys
Report templates
Negotiating with the Leisure x Corporate segment<\/p>

7. Competition<\/strong>
Definition of direct x indirect competition
Data capture
Comparative analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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8. Forecast<\/strong>
pick up
Why do it?
How to do
When to do<\/p>

9. Groups<\/strong>
Displacement calculation<\/p>

10. Distribution<\/strong>
Concept
Main Players
How to optimize results through intermediaries without creating dependency
Direct Sale x Indirect Sale
Distribution Cost Management<\/p>

11.Digital Marketing<\/strong>
How to turn your website into a sales machine
SEO
Search engines
Online promotions and campaigns.
Creating a promotional package
Paid advertising campaigns (Google and Social Media)
Google My Business
Email Marketing
Analytics<\/p>

12. Final tips<\/strong>
Roles
Paradigms
Yield Meetings \u2013 how to present<\/p>

13. Course Summary<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"parent":0,"template":"elementor_canvas","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-918","elementskit_content","type-elementskit_content","status-publish","hentry"],"yoast_head":"\ndynamic-content-widget-aa66fd5-a7ec28b - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/elementskit-content\/dynamic-content-widget-aa66fd5-a7ec28b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dynamic-content-widget-aa66fd5-a7ec28b - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"1. 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