{"id":2673,"date":"2024-04-25T19:17:38","date_gmt":"2024-04-25T22:17:38","guid":{"rendered":"https:\/\/hsmailatam.org\/?page_id=2673"},"modified":"2025-04-24T23:17:34","modified_gmt":"2025-04-25T02:17:34","slug":"blog","status":"publish","type":"page","link":"https:\/\/hsmailatam.org\/en\/conocimiento\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
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Knowledge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n \n \"HSMAI\n <\/a>\n \n
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\n \n HSMAI highlights leadership as a key factor for the future of the hotel industry during the Leadership Conference in Los Angeles\u00a0 <\/a>\n <\/h2>\n

The event brought together Heads and Board members from across the Americas to discuss ongoing disruptions and new market demands.<\/p>\n

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\n \n If the price is the same, the one with the relationship wins. <\/a>\n <\/h2>\n

Points, status recognition and upgrades become the main differentiators of direct channels for hotel brands.<\/p>\n

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\n \n Loss of time, money and guests: the high cost of disconnected hotel systems <\/a>\n <\/h2>\n

A new study by Access Hospitality, an organizational member of HSMAI Europe, reveals that system fragmentation is costing<\/p>\n

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\n \n Distribution<\/a><\/span>Hospitality<\/a><\/span>Revenue Management<\/a><\/span>\n <\/span>\n <\/div>\n \n <\/div>\n\n
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\n \n From budgeting to strategic forecasting <\/a>\n <\/h2>\n

In the hotel industry, adaptability is not just a competitive advantage. It's the foundation of resilience. As<\/p>\n

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\n \n AI is redefining power in hotel distribution <\/a>\n <\/h2>\n

When OpenAI announced the launch of applications within ChatGPT in late October, the hotel industry reacted with concern.<\/p>\n

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\n \n A study by HSMAI shows how technology and new work dynamics are redefining talent in the hospitality industry <\/a>\n <\/h2>\n

Artificial intelligence, new generations, and continuous training are among the factors that will transform the sector;<\/p>\n

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\n \n Five free ways to increase direct bookings at your independent hotel <\/a>\n <\/h2>\n

Increasing direct bookings doesn't mean investing more in advertising or tools. Many independent hotels grow by making better use of what they already have.<\/p>\n

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\n \n Buyouts: Advanced pricing and revenue maximization strategies <\/a>\n <\/h2>\n

In the current hospitality landscape, the buyout (the complete purchase of a hotel by a customer) is no longer a<\/p>\n

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\n \n Digital marketing for success in 2026 <\/a>\n <\/h2>\n

Digital marketing is now one of the pillars of hotel competitiveness, especially with increasingly connected travelers.<\/p>\n

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\n \n Why your hotel needs an AI agent and not just a chatbot <\/a>\n <\/h2>\n

Hotels are migrating from reactive tools, which only answer questions, to intelligent agents capable of guiding, supporting, and personalizing.<\/p>\n

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