{"id":2742,"date":"2024-04-29T11:36:42","date_gmt":"2024-04-29T14:36:42","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=2742"},"modified":"2024-10-23T15:43:50","modified_gmt":"2024-10-23T18:43:50","slug":"5-temas-esenciales-para-tu-estrategia-de-marketing-de-contenidos-en-2024","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/5-temas-esenciales-para-tu-estrategia-de-marketing-de-contenidos-en-2024\/","title":{"rendered":"5 Essential Topics for Your Content Marketing Strategy in 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2742\" class=\"elementor elementor-2742\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c384b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c384b1d\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9115f8\" data-id=\"f9115f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae1817 elementor-widget elementor-widget-text-editor\" data-id=\"8ae1817\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp;By Waldin Duran \u2013 Commercial Director of the Peru Cluster, Meli\u00e1 Lima and INNSIDE by Meli\u00e1 Lima Miraflores<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-767a4be6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"767a4be6\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600abcfc\" data-id=\"600abcfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60097dc4 elementor-widget elementor-widget-text-editor\" data-id=\"60097dc4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<p>Boost your market presence and authentically connect with your audience. Discover the five essential topics to elevate your marketing strategy in 2024.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">1. Integrates \u201cEnvironmental, Social, and Governance\u201d Practices<\/h6>\n<p><\/p>\n<p><\/p>\n<p>Reflect your commitment to the environment, community, and governance. ESG practices not only enhance your brand image but also attract socially and environmentally conscious guests. Consider sharing your sustainability initiatives, community projects, and ethical management policies.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">2. Promote Local Attractions<\/h6>\n<p><\/p>\n<p><\/p>\n<p>Make your hotel the epicenter of the tourist experience. Highlight local attractions, from cultural sites to hidden gems of nature, and show how your property is the ideal starting point for exploring.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">3. Rate User Generated Content<\/h6>\n<p><\/p>\n<p><\/p>\n<p>The power of shared experiences is immense. Encourage your guests to share their moments and use these authentic stories to build trust and credibility. This approach not only enriches your content but also fosters a vibrant community around your brand.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">4. Connect with Local Events<\/h6>\n<p><\/p>\n<p><\/p>\n<p>Events are excellent demand generators. By reporting on events and festivals in your city, you not only keep your audience informed, but you also position yourself as a prime accommodation option during these periods.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">5. Offer Unique and Personalized Experiences<\/h6>\n<p><\/p>\n<p><\/p>\n<p>Differentiate yourself by offering not just a place to sleep, but memorable experiences. From customized packages to exclusive services, highlight how your hotel goes above and beyond to satisfy and delight your guests.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">How Can You Revolutionize Your Guest Experience in 2024?<\/h6>\n<p><\/p>\n<p><\/p>\n<p>Consider the impact of integrating ESG practices, promoting local attractions, enhancing user-generated content, connecting with local events, and offering unique experiences. Are you ready to innovate and transform your guests&#039; stay with a content marketing strategy that makes a difference? Take the first step today toward an unforgettable experience.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;By Waldin Duran \u2013 Commercial Director, Cluster Peru, Meli\u00e1 Lima and INNSIDE by Meli\u00e1 Lima Miraflores Boost your market presence and authentically connect with your audience. Discover the five essential topics to elevate your marketing strategy in 2024. 1. Integrate Environmental, Social, and Governance Practices. Reflect your commitment to the environment, [\u2026]<\/p>","protected":false},"author":1,"featured_media":3859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charla-com-experto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Temas Esenciales para Tu Estrategia de Marketing de Contenidos en 2024 - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/5-temas-esenciales-para-tu-estrategia-de-marketing-de-contenidos-en-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Temas Esenciales para Tu Estrategia de Marketing de Contenidos en 2024 - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"&nbsp;By Waldin Duran &#8211; Director Comercial Cluster Peru Melia Lima y INNSIDE by Meli\u00e1 Lima Miraflores Impulsa tu presencia en el mercado y conecta aut\u00e9nticamente con tu audiencia. 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