{"id":3257,"date":"2024-06-03T15:42:19","date_gmt":"2024-06-03T18:42:19","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=3257"},"modified":"2024-06-03T15:42:23","modified_gmt":"2024-06-03T18:42:23","slug":"seis-consejos-sobre-la-confiabilidad-de-los-datos","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/","title":{"rendered":"Six tips on data reliability"},"content":{"rendered":"<p>As our industry and technology become more complex, reliable data is essential.<\/p>\n\n\n\n<p>Managing a pricing strategy to drive REVPAR is just one layer of the equation. When implementing a new system, the best outcome is an integration that allows for a holistic view of the new data available.<\/p>\n\n\n\n<p>Even with access to data, we must be careful with accuracy to avoid a \u201cgarbage in, garbage out\u201d scenario when making decisions.<\/p>\n\n\n\n<p>The HSMAI USA Revenue Optimization Leaders Council discussed this topic and shared their top secrets for achieving \u201cclean\u201d data:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Clean data = clear decisions<\/strong><br>Having reliable data doesn&#039;t just mean having organized spreadsheets. It&#039;s the foundation for making decisions that drive results.<\/li>\n\n\n\n<li><strong>Centralize systems<\/strong><br>The more we integrate, the more fragmented our data can become. A single source of truth in a centralized system can ensure everything is aligned and lead to better decisions.<\/li>\n\n\n\n<li><strong>Sharing data<\/strong><br>Sharing data across Sales, Marketing, Distribution, Operations, and RM teams can help create strategies that align with guest preferences and behaviors.<\/li>\n\n\n\n<li><strong>&#039;Don&#039;t miss the forest for the trees&#039;<\/strong><br>Instead of getting bogged down in the details, take a step back and look at the bigger picture of the data.<\/li>\n\n\n\n<li><strong>Be adaptable<\/strong><br>If the current system or approach continues to try to fit a square into a round hole, it may be time to look for alternatives.<\/li>\n\n\n\n<li><strong>AI can help<\/strong><br>Let machines do the heavy lifting of data analysis and automated processes. This allows us to focus on what humans do best: creating, innovating, and building genuine relationships.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales. Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n. Cuando se implementa un nuevo sistema, el mejor resultado es una integraci\u00f3n que permita una visi\u00f3n hol\u00edstica de los nuevos datos disponibles. Incluso [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,50],"tags":[],"class_list":["post-3257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seis consejos sobre la confiabilidad de los datos - HSMAI Latam<\/title>\n<meta name=\"description\" content=\"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seis consejos sobre la confiabilidad de los datos - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-03T18:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T18:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Seis consejos sobre la confiabilidad de los datos\",\"datePublished\":\"2024-06-03T18:42:19+00:00\",\"dateModified\":\"2024-06-03T18:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/\"},\"wordCount\":309,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/artigo.png\",\"articleSection\":[\"Estrategia\",\"Revenue Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/\",\"name\":\"Seis consejos sobre la confiabilidad de los datos - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/artigo.png\",\"datePublished\":\"2024-06-03T18:42:19+00:00\",\"dateModified\":\"2024-06-03T18:42:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"description\":\"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/artigo.png\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/artigo.png\",\"width\":600,\"height\":297},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/seis-consejos-sobre-la-confiabilidad-de-los-datos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seis consejos sobre la confiabilidad de los datos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seis consejos sobre la confiabilidad de los datos - HSMAI Latam","description":"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/","og_locale":"en_US","og_type":"article","og_title":"Seis consejos sobre la confiabilidad de los datos - HSMAI Latam","og_description":"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.","og_url":"https:\/\/hsmailatam.org\/en\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/","og_site_name":"HSMAI Latam","article_published_time":"2024-06-03T18:42:19+00:00","article_modified_time":"2024-06-03T18:42:23+00:00","og_image":[{"width":600,"height":297,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png","type":"image\/png"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Seis consejos sobre la confiabilidad de los datos","datePublished":"2024-06-03T18:42:19+00:00","dateModified":"2024-06-03T18:42:23+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/"},"wordCount":309,"image":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png","articleSection":["Estrategia","Revenue Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/","url":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/","name":"Seis consejos sobre la confiabilidad de los datos - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png","datePublished":"2024-06-03T18:42:19+00:00","dateModified":"2024-06-03T18:42:23+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"description":"A medida que nuestra industria y nuestra tecnolog\u00eda se vuelven m\u00e1s complejas, los datos confiables son esenciales.Gestionar una estrategia de precios para impulsar REVPAR es s\u00f3lo una capa de la ecuaci\u00f3n.","breadcrumb":{"@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2024\/06\/artigo.png","width":600,"height":297},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/seis-consejos-sobre-la-confiabilidad-de-los-datos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Seis consejos sobre la confiabilidad de los datos"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/3257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=3257"}],"version-history":[{"count":0,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/3257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/3258"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=3257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=3257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=3257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}