{"id":3304,"date":"2024-07-16T11:55:48","date_gmt":"2024-07-16T14:55:48","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=3304"},"modified":"2024-07-16T11:59:10","modified_gmt":"2024-07-16T14:59:10","slug":"experiencias-de-viaje-preparacion-para-la-disrupcion-con-el-auge-de-la-ia","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/experiencias-de-viaje-preparacion-para-la-disrupcion-con-el-auge-de-la-ia\/","title":{"rendered":"Travel Experiences: Preparing for Disruption with the Rise of AI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3304\" class=\"elementor elementor-3304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc1deb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc1deb0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-513715e8\" data-id=\"513715e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d25473 elementor-widget elementor-widget-text-editor\" data-id=\"8d25473\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>By Julie Hoffman, Global Director of Industry Strategy for Travel, Hospitality &amp; Dining<br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p>The past three years have brought unforeseen challenges to the travel industry and accelerated the need for simplification.<br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p>More than ever, today&#039;s businesses face pressure to evolve rapidly, meeting not only their customers&#039; demands but also the emerging technological landscape.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\n<p><\/p>\n<p><strong>5 challenges companies face in retaining loyalty:<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<ol class=\"wp-block-list\"><p><\/p>\n<li>Competition to retain loyalty.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Rapid changes in the market.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Ascension of service and support during the session.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Scaling Personalization Through Maturity.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Massive staff shortages.<br><\/li>\n<p><\/p>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<p>Today, it&#039;s not just about delivering, but how quickly you can do it. Digital and physical experiences must be fast, seamless, and aligned.<br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p> Through our research, we uncover the evolution of consumer behavior and answer the questions:<br>\u2013 How many chances do we have before losing a customer?<br>\u2013 What drives loyalty in today\u2019s world?<br><br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Major conclusions:<\/strong><br>Digital-first brands are leaders in personalization maturity. Online travel agencies (OTAs) are currently setting the pace in the early stages of the consumer journey.<br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Three findings worth highlighting:<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Loyalty is hard to earn but easy to lose.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Consumers buy experiences, not products.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Speed, convenience, and relevance are now more important than cost savings.<\/li>\n<p><\/p>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p>We&#039;ve found that a delay of even 1,000 milliseconds can turn customers away when their expectations aren&#039;t met.<br><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">It&#039;s critical for brands to optimize their digital platforms. They must offer an integrated journey, combining digital and physical experiences to provide a truly personalized touch.<\/span><br><\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">AI has reached the critical point of disruption. Especially in industries like travel, brands that leverage personalization through automation are seeing substantial returns.<\/span><br><\/p><p>We have witnessed an acceleration of digital progress, operating at speeds 20 to 25 times faster than previously anticipated. <br>In this new era, speed and convenience form the backbone of loyalty.<br><br><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Implications for marketers<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>Consumers want a brand that sees them. Satisfying this need for connection can strengthen loyalty. Integrating online and offline experiences is a must. <br>Businesses have the opportunity to use data from past interactions to improve future engagements.<br><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">Recognition, recognition, and awareness are essential for the hospitality industry and can significantly improve relationships with consumers.<\/span><br><\/p>\n<p>Understanding and adapting to this knowledge doesn&#039;t just mean keeping pace, it means moving forward.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Por Julie Hoffman, directora global de estrategia de la industria de viajes, hoteler\u00eda y Cena Los \u00faltimos tres a\u00f1os han tra\u00eddo desaf\u00edos imprevistos a la industria de viajes y han acelerado la necesidad de simplificaci\u00f3n. M\u00e1s que nunca, las empresas de hoy enfrentan la presi\u00f3n de evolucionar r\u00e1pidamente, satisfaciendo no s\u00f3lo las demandas de sus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,51],"tags":[],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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