{"id":4160,"date":"2025-02-28T14:37:51","date_gmt":"2025-02-28T17:37:51","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4160"},"modified":"2025-02-28T14:37:56","modified_gmt":"2025-02-28T17:37:56","slug":"20-preguntas-que-deben-responderse-en-su-analisis-de-mercado","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/20-preguntas-que-deben-responderse-en-su-analisis-de-mercado\/","title":{"rendered":"20 Questions to Answer in Your Market Analysis"},"content":{"rendered":"

Each hotel must conduct an annual external and internal analysis to prepare its Strategic Plan and Budget.<\/p>\n\n\n\n

External analysis provides hoteliers with insight into what's happening in the market. This includes consumer trends (demand) and competitors' (supply).<\/p>\n\n\n\n

By understanding consumer and competitor behaviors, a hotel or hospitality company can better position itself to meet the needs\u2014and overcome the specific challenges\u2014of its market.<\/p>\n\n\n\n

The 20 questions to ask during an external analysis are:<\/p>\n\n\n\n

    \n
  1. Are there any new products that have entered the market since the last analysis that could be considered competition?<\/li>\n\n\n\n
  2. What kind of new inventory is coming into my market?<\/li>\n\n\n\n
  3. Has any inventory left the market?<\/li>\n\n\n\n
  4. If so, why?<\/li>\n\n\n\n
  5. Was it closed permanently?<\/li>\n\n\n\n
  6. Is it closed for renovations with the intention of reopening?<\/li>\n\n\n\n
  7. When was each competitor's most recent renewal?<\/li>\n\n\n\n
  8. Is there any construction near any of my competitors?<\/li>\n\n\n\n
  9. Have any of my competitors changed their brand or hotel manager since the last analysis?<\/li>\n\n\n\n
  10. What benefits have been added or lost with this change, such as distribution partners, RMS, representation, or commercial outsourcing?<\/li>\n\n\n\n
  11. Have any of my competitors implemented revenue management systems or changed distribution partners since the last analysis?<\/li>\n\n\n\n
  12. What reviews (online reputation) are my competitors receiving on social media sites?<\/li>\n\n\n\n
  13. Are there any significant citywide events driving demand?<\/li>\n\n\n\n
  14. If so, what is the volume of that demand and what dates will be impacted?<\/li>\n\n\n\n
  15. Are there any events in the city that won't be coming back?<\/li>\n\n\n\n
  16. Have any major companies entered or exited my market in the last year?<\/li>\n\n\n\n
  17. For example, which office spaces might be currently empty or have recently been occupied?<\/li>\n\n\n\n
  18. What future economic developments are planned?<\/li>\n\n\n\n
  19. What is the schedule for these developments?<\/li>\n\n\n\n
  20. Have any major companies in the market been acquired recently?<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Cada hotel debe realizar anualmente un an\u00e1lisis externo e interno para la elaboraci\u00f3n de su Plan Estrat\u00e9gico y Budget. El an\u00e1lisis externo proporciona a los hoteleros una visi\u00f3n de lo que est\u00e1 sucediendo en el mercado. Esto incluye tendencias de consumo (demanda) y competidores (oferta). Al comprender los comportamientos de los consumidores y de los […]<\/p>\n","protected":false},"author":4,"featured_media":4161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[34,43,33],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","tag-distribucion","tag-hoteleria-2","tag-ventas"],"yoast_head":"\n20 Preguntas que deben responderse en su An\u00e1lisis de Mercado - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/20-preguntas-que-deben-responderse-en-su-analisis-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Preguntas que deben responderse en su An\u00e1lisis de Mercado - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"Cada hotel debe realizar anualmente un an\u00e1lisis externo e interno para la elaboraci\u00f3n de su Plan Estrat\u00e9gico y Budget. 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