{"id":4194,"date":"2025-03-12T15:43:31","date_gmt":"2025-03-12T18:43:31","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4194"},"modified":"2025-03-12T17:15:31","modified_gmt":"2025-03-12T20:15:31","slug":"hsmai-latam-celebra-dos-anos-de-presencia","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/hsmai-latam-celebra-dos-anos-de-presencia\/","title":{"rendered":"HSMAI Latam celebrates two years of presence in Chile, Colombia, Peru, and Mexico and announces its events agenda for 2025."},"content":{"rendered":"<p>The <em>Hospitality Sales &amp; Marketing Association International<\/em> (HSMAI), a global organization dedicated to the development of professionals in the hospitality industry, is celebrating two years of activity in Latin America, strengthening its presence and impact in the markets of Chile, Colombia, Peru, and Mexico. Its mission is to enhance the skills and performance of sales, marketing, and revenue management professionals in the hotel sector by promoting events, training, and studies that foster networking and professional growth in the region.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Leadership and presence in each country<\/strong><\/p>\n\n\n\n<p>To carry out its strategic initiatives in each country, HSMAI has a board of directors made up of leading industry professionals:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Mexico<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stephanie Ocampo<\/strong> \u2013 <em>Senior Director, Brand Performance Support, CALA \u2013 Hilton<\/em> | <em>Managing Director HSMAI Mexico (Head)<\/em><\/li>\n\n\n\n<li><strong>Aldo Mart\u00ednez<\/strong> \u2013 <em>Market Sales Director \u2013 Sonder<\/em><\/li>\n\n\n\n<li><strong>jesus martinez<\/strong> \u2013 <em>CEO Eventum Meetings<\/em><\/li>\n\n\n\n<li><strong>Victor Alvarez<\/strong> \u2013 <em>Regional Director of Sales &amp; Marketing \u2013 IHG Hotels &amp; Resorts<\/em><\/li>\n\n\n\n<li><strong>abraham gonzalez<\/strong> \u2013 <em>Revenue Manager Mexico \u2013 Choice Hotels<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Colombia<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Claudia Delgado<\/strong> \u2013 <em>Director CDO Tourism Marketing (Head)<\/em><\/li>\n\n\n\n<li><strong>David Pressler<\/strong><em> \u2013 Vice President of Commercial at Decameron All Inclusive Hotels &amp; Resorts<\/em><\/li>\n\n\n\n<li><strong>Frank Fuentes<\/strong><em>\u2013 Regional Director of Sales \u2013 Central America\/Andean Region InterContinental Hotels Group<\/em><\/li>\n\n\n\n<li><strong>Beatriz Merizalde<\/strong><em>\u2013 Global Sales Manager \u2013 Hilton Worldwide&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Chili<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Danilo Toledo<\/strong> \u2013 <em>General Manager \u2013 Accor Invest Chile<\/em><\/li>\n\n\n\n<li><strong>Fabian Ciangherotti<\/strong> \u2013 <em>Director of Sales and Marketing \u2013 NOI Hotels<\/em><\/li>\n\n\n\n<li><strong>Ivan Negri<\/strong> \u2013 <em>Head of Business Development \u2013 Fizupay<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Peru<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>lynn mora<\/strong> \u2013 <em>Head of CRM &amp; Customer Data, Palma\u00efa \u2013 The House of A\u00efA<\/em><\/li>\n\n\n\n<li><strong>C\u00e9sar Urrutia<\/strong> \u2013 <em>Director of Revenue Management, Hilton Lima Miraflores<\/em><\/li>\n\n\n\n<li><strong>Waldin Dur\u00e1n<\/strong> \u2013 <em>Commercial Director Cluster Peru, Meli\u00e1 Lima and INNSIDE by Meli\u00e1 Lima Miraflores<\/em><\/li>\n\n\n\n<li><strong>Harumi Nemoto<\/strong> \u2013 <em>Human Resources Manager, Hilton Garden Inn Cusco<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Growth and impact in the region<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since its arrival in these countries, HSMAI Latam has organized high-level events, bringing together hundreds of industry professionals. In 2024, its initiatives attracted approximately 750 participants across the four countries, thus consolidating its relevance in the Latin American hotel market. By 2025, it expects to further increase this number and strengthen the exchange of strategic knowledge in the region.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>HSMAI Latam projects significant growth in its community of hospitality professionals, consolidating the country as one of the main centers of the industry in Latin America. By strengthening its regional initiatives, Brazil is expected to increase its participation in international events and HSMAI certifications, raising the level of professionalization and innovation in the industry. Furthermore, the organization seeks to foster knowledge exchange among Latin American markets to share and apply best practices in different situations across the continent.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&quot;We are proud of HSMAI&#039;s growth in Latin America. Our goal is to accelerate professional development and create an environment conducive to the exchange of strategic knowledge among countries in the region.&quot;<\/em>, he says <strong>Stephanie Ocampo<\/strong>, <em>Managing Director of HSMAI Mexico<\/em>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Claudia Delgado<\/strong>, <em>Head of HSMAI Colombia<\/em>, highlights the importance of professionalization in the sector:<br><em>&quot;I hope to contribute my experience to connecting the hotel sector with the entire tourism industry in Colombia. Professionalization and training will be the pillars of our community, and we will work together to achieve international certifications that strengthen the partnership.&quot;<\/em>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Peru, <strong>lynn mora<\/strong>, <em>Managing Director of HSMAI in the country<\/em>, also highlights the advances in the hotel and tourism industry:<br><em>\u201cSince joining HSMAI in 2023, I&#039;ve been organizing initiatives to strengthen the sector in the country. Together with the HSMAI Peru team, our goal is to drive the development of the hospitality and tourism industry, generating more growth opportunities for industry professionals.\u201d<\/em>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For its part, <strong>Danilo Toledo<\/strong>, <em>General Manager of Accor Invest and Head of HSMAI in Chile<\/em>, underlines the importance of regional collaboration:<br><em>&quot;We are pleased to contribute our experience to the development of strategic thinking in Chile and Latin America. Our focus is on accelerating growth and increasing professional development opportunities in our region, learning from our Latin American neighbors.&quot;<\/em>.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Events calendar for 2025<\/strong><\/p>\n\n\n\n<p>HSMAI Latam already has a confirmed schedule for 2025, which will include events and <em>roundtables<\/em> in all four countries. Among the most notable are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROC (Revenue Optimization Conference)<\/strong>: An event focused on strategic pricing insights, data analytics, and distribution in the hospitality industry. It is the leading global conference on <em>Revenue Management<\/em>, now present in several Latin American countries. It will be held in the first half of the year, between June and July.<\/li>\n\n\n\n<li><strong>Strategy Conference<\/strong>: Meeting of Sales, Marketing, and Professionals <em>Revenue Management<\/em> and Distribution, which will address topics such as innovation, trends, technology, and commercial strategy. It will take place in the second half of the year, between October and November.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to become a member of HSMAI<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hospitality industry professionals and executives can join HSMAI to access a series of exclusive benefits, including free participation in events in Latin America, discounts on training courses, <em>HSMAI Academy<\/em>, international certifications and access to <em>Knowledge Center<\/em>, which offers specialized materials on marketing, sales, distribution and <em>revenue management<\/em>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more information about memberships, please contact us via email. <strong><a href=\"mailto:contacto@hsmailatam.org\" target=\"_blank\" rel=\"noreferrer noopener\">contacto@hsma<\/a><\/strong><a href=\"mailto:contacto@hsmailatam.org\"><strong>ilatam.org<\/strong><\/a> or to the phones <strong>+55 (11) 5081-5754<\/strong> | <strong>WhatsApp: <a href=\"https:\/\/wa.me\/5511964874359?text=%C2%A1Hola!\">+55 (11<\/a><a href=\"https:\/\/wa.me\/5511964874359?text=%C2%A1Hola!\" target=\"_blank\" rel=\"noreferrer noopener\">) 97143-080<\/a><a href=\"https:\/\/wa.me\/5511964874359?text=%C2%A1Hola!\">3<\/a><\/strong>Membership is valid for a minimum of 12 months and can be paid by credit card or bank transfer.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Stay up to date with HSMAI Latam news on their website <strong><a href=\"https:\/\/hsmailatam.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/hsm<\/a><\/strong><a href=\"https:\/\/hsmailatam.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ailatam.org\/<\/strong><\/a> and on their social networks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/hsmailatam\" target=\"_blank\" rel=\"noreferrer noopener\">@hsmaila<\/a><a href=\"https:\/\/www.instagram.com\/hsmailatam\">tam<\/a><\/li>\n\n\n\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/hsmai-latam\/\" target=\"_blank\" rel=\"noreferrer noopener\">HSM<\/a><a href=\"https:\/\/www.linkedin.com\/company\/hsmai-latam\/\">AI Latam<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The Hospitality Sales &amp; Marketing Association International (HSMAI), a global organization dedicated to developing professionals in the hospitality industry, is celebrating two years of operations in Latin America, strengthening its presence and impact in the markets of Chile, Colombia, Peru, and Mexico. Its mission is to enhance the skills and performance of hospitality professionals.<\/p>","protected":false},"author":4,"featured_media":4195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[11],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","tag-hoteleria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HSMAI Latam celebra dos a\u00f1os de presencia en Chile, Colombia, Per\u00fa y M\u00e9xico y anuncia su agenda de eventos para 2025 - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/hsmai-latam-celebra-dos-anos-de-presencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HSMAI Latam celebra dos a\u00f1os de presencia en Chile, Colombia, Per\u00fa y M\u00e9xico y anuncia su agenda de eventos para 2025 - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"La Hospitality Sales &amp; Marketing Association International (HSMAI), organizaci\u00f3n global dedicada al desarrollo de profesionales en la industria hotelera, celebra dos a\u00f1os de actividad en Am\u00e9rica Latina, fortaleciendo su presencia y su impacto en los mercados de Chile, Colombia, Per\u00fa y M\u00e9xico. 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