{"id":4239,"date":"2025-04-17T15:11:23","date_gmt":"2025-04-17T18:11:23","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4239"},"modified":"2025-04-17T15:11:27","modified_gmt":"2025-04-17T18:11:27","slug":"4-focos-del-genai-en-el-desarrollo-profesional","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/4-focos-del-genai-en-el-desarrollo-profesional\/","title":{"rendered":"4 GenAI Focuses on Professional Development"},"content":{"rendered":"<p>The <strong>HSMAI Foundation<\/strong> recently published the study <em>The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management<\/em>, which explores the impact of generative artificial intelligence in various areas of talent management, with a special focus on Sales, Marketing, and Revenue Management. The document offers insights, data, and future-oriented perspectives essential for industry professionals to stay current. This excerpt was taken from the second section of the report, dedicated to professional development.<\/p>\n\n\n\n<p>The hospitality industry is at a pivotal moment, as AI redefines traditional roles and competencies. Leaders need to balance the development of AI itself with the responsibility of guiding their organizations through this transformation. Two learning models have stood out: structured training frameworks and decentralized hands-on experimentation.<\/p>\n\n\n\n<p>Hospitality companies have been most successful when they combine AI fundamentals, hands-on experience with tools, and continuous learning\u2014all with the goal of developing adaptability, not necessarily absolute mastery of specific tools. By fostering a culture of constant growth and creating dynamic learning environments, organizations ensure their teams remain agile and capable in this ever-evolving hospitality landscape, amplified by the use of AI.<\/p>\n\n\n\n<p>In this report, we address the following areas on how companies are promoting the use of <strong>Generative AI<\/strong> as part of their professional development:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role of Leadership in AI<\/strong>: Forward-thinking leaders are transforming their organizations by adopting a mindset <em>AI-first<\/em>, becoming leading learners and pioneers in strategies that balance innovation with responsible AI adoption.<br><\/li>\n\n\n\n<li><strong>Structured Learning in AI Development<\/strong>: Traditional training programs are being adapted with initiatives such as <em>AI Playgrounds<\/em> and <em>AI Immersion Workshops<\/em>, to expand the use of AI by teams. However, this process presents significant organizational challenges.<br><\/li>\n\n\n\n<li><strong>Organic Professional Development<\/strong>: This emerging model of learning has achieved success with new approaches, including <em>AI champions<\/em>, leaders as champions, reverse mentoring, among others.<br><\/li>\n\n\n\n<li><strong>Organizational Challenges<\/strong>: Explores the key challenges organizations face in AI-focused professional development \u2014 and how <em>frameworks<\/em> innovative governance and <em>AI Task Forces<\/em> are helping businesses navigate these complexities, ensuring safe, effective, and ethical adoption of AI, while promoting innovation and adaptability.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The HSMAI Foundation recently published the study, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, which explores the impact of generative artificial intelligence in various areas of talent management, with a special focus on Sales, Marketing, and Revenue Management. The document offers insights, data, and perspectives [\u2026]<\/p>","protected":false},"author":4,"featured_media":4240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12,55,53],"tags":[34,38],"class_list":["post-4239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","category-inteligencia-artificial","category-liderazgo","tag-distribucion","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Focos del GenAI en el Desarrollo Profesional - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/4-focos-del-genai-en-el-desarrollo-profesional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Focos del GenAI en el Desarrollo Profesional - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"La HSMAI Foundation public\u00f3 recientemente el estudio The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, que explora el impacto de la inteligencia artificial generativa en diversas \u00e1reas de gesti\u00f3n del talento, con un enfoque especial en Ventas, Marketing y Revenue Management. 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