{"id":4285,"date":"2025-04-25T09:08:59","date_gmt":"2025-04-25T12:08:59","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4285"},"modified":"2025-04-25T09:09:04","modified_gmt":"2025-04-25T12:09:04","slug":"los-cliches-del-marketing-hotelero-y-como-evitarlos","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/los-cliches-del-marketing-hotelero-y-como-evitarlos\/","title":{"rendered":"Hotel Marketing Clich\u00e9s and How to Avoid Them"},"content":{"rendered":"\n

Los viajeros ya han visto todo esto antes, y usar estas frases trilladas es la forma m\u00e1s segura de mezclarse con la multitud. Peor a\u00fan, los clich\u00e9s de marketing no crean conexiones emocionales ni cuentan una historia que cautive a los hu\u00e9spedes y los haga so\u00f1ar con su estancia. Es fundamental captar la atenci\u00f3n de su p\u00fablico ideal. En lugar de eso, abandone las frases est\u00e1ndar y conc\u00e9ntrese en mensajes aut\u00e9nticos y espec\u00edficos.<\/p>\n\n\n\n

Los 10 principales clich\u00e9s de marketing hotelero que deben evitarse<\/strong><\/h4>\n\n\n\n

\u2018Su hogar lejos de casa\u2019<\/strong><\/h4>\n\n\n\n

Esta frase no transmite lo que hace \u00fanica a su propiedad. En su lugar, destaque caracter\u00edsticas espec\u00edficas que brinden comodidad y hagan que los hu\u00e9spedes se sientan como en casa.<\/p>\n\n\n\n

    \n
  • Resalte elementos de hospitalidad, como ropa de cama de marcas reconocidas o smart TVs que permitan a los hu\u00e9spedes iniciar sesi\u00f3n f\u00e1cilmente en sus cuentas de streaming.<\/li>\n\n\n\n
  • Utilice testimonios de hu\u00e9spedes para describir c\u00f3mo se sintieron en casa durante su estad\u00eda.<\/li>\n<\/ul>\n\n\n\n

    \u2018Algo para todos\u2019<\/strong><\/h4>\n\n\n\n

    Esta frase diluye su mensaje. Conc\u00e9ntrese en su p\u00fablico principal y adapte sus mensajes a sus necesidades y deseos.<\/p>\n\n\n\n

      \n
    • Cree landing pages para diferentes tipos de clientes y segmente su lista de correo electr\u00f3nico para llegar a las personas adecuadas con el contenido correcto.<\/li>\n\n\n\n
    • Identifique y priorice su p\u00fablico objetivo principal, como familias, parejas o viajeros individuales de ocio o negocios.<\/li>\n\n\n\n
    • Presente paquetes o experiencias personalizadas que atiendan a grupos espec\u00edficos.<\/li>\n\n\n\n
    • Utilice datos o estudios para comprender y comunicar qu\u00e9 valora m\u00e1s cada grupo.<\/li>\n<\/ul>\n\n\n\n

      \u2018Lujo redefinido\u2019<\/strong><\/h4>\n\n\n\n

      El lujo es un concepto vago y no explica qu\u00e9 hace diferente a su hotel. Adem\u00e1s, la palabra \u2018lujo\u2019 rara vez es utilizada por marcas realmente posicionadas en este segmento.<\/p>\n\n\n\n

        \n
      • Muestre, no diga. La fotograf\u00eda y el video son formas m\u00e1s efectivas de transmitir lujo que simplemente usar la palabra lujo.<\/li>\n\n\n\n
      • Especifique qu\u00e9 significa lujo en su caso: comodidades, decoraci\u00f3n o servicios personalizados.<\/li>\n\n\n\n
      • Destaque ejemplos concretos, como tratamientos de spa de clase mundial o un restaurante con estrella Michelin.<\/li>\n<\/ul>\n\n\n\n

        \u2018Experiencias inolvidables\u2019<\/strong><\/h4>\n\n\n\n

        Esta frase requiere m\u00e1s especificidad. Destaque exactamente qu\u00e9 hace que sus experiencias sean inolvidables, ya sea una cena dirigida por un chef reconocido o un paseo en globo al amanecer.<\/p>\n\n\n\n

          \n
        • Detalle experiencias espec\u00edficas, como recorridos privados por vi\u00f1edos o cruceros al atardecer. No enumere m\u00e1s de dos o tres experiencias a la vez.<\/li>\n\n\n\n
        • Comparta historias o comentarios de hu\u00e9spedes que expliquen qu\u00e9 hizo que su visita fuera inolvidable.<\/li>\n<\/ul>\n\n\n\n

          \u2018Ubicado en el coraz\u00f3n de [destino]\u2019<\/strong><\/h4>\n\n\n\n

          Es una forma gastada de describir su ubicaci\u00f3n. En su lugar, destaque aspectos \u00fanicos de su entorno, como la proximidad a atracciones famosas o \u2018joyas ocultas\u2019 (lugares incre\u00edbles pero poco conocidos).<\/p>\n\n\n\n

            \n
          • Describa su ubicaci\u00f3n exacta en relaci\u00f3n con puntos de referencia, atracciones culturales o entornos naturales. \u00bfEst\u00e1 a cinco minutos a pie o a 20 minutos en coche? Sea claro para que sus hu\u00e9spedes potenciales puedan planificar adecuadamente.<\/li>\n\n\n\n
          • D\u00e9 protagonismo a su equipo. Hacer que su personal comparta sus lugares favoritos en su sitio web, redes sociales y newsletter es una excelente manera de ofrecer consejos hiperlocales que la mayor\u00eda de los medios no pueden proporcionar.<\/li>\n\n\n\n
          • Destaque cuando su hotel ofrezca acceso exclusivo o una ubicaci\u00f3n privilegiada cerca de atracciones, restaurantes o recorridos populares.
            <\/li>\n<\/ul>\n\n\n\n

            \u00a1Atenci\u00f3n a los clich\u00e9s!<\/strong><\/h3>\n\n\n\n

            Son demasiado utilizados, poco inspiradores y no comunican por qu\u00e9 su hotel es realmente \u00fanico.<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Los viajeros ya han visto todo esto antes, y usar estas frases trilladas es la forma m\u00e1s segura de mezclarse con la multitud. Peor a\u00fan, los clich\u00e9s de marketing no crean conexiones emocionales ni cuentan una historia que cautive a los hu\u00e9spedes y los haga so\u00f1ar con su estancia. Es fundamental captar la atenci\u00f3n de […]<\/p>\n","protected":false},"author":4,"featured_media":4286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12,14,52,51],"tags":[44,32,33],"class_list":["post-4285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","category-estrategia","category-marketing","category-ventas","tag-cliente","tag-marketing","tag-ventas"],"yoast_head":"\nLos Clich\u00e9s del Marketing Hotelero y c\u00f3mo evitarlos - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/los-cliches-del-marketing-hotelero-y-como-evitarlos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Clich\u00e9s del Marketing Hotelero y c\u00f3mo evitarlos - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"Los viajeros ya han visto todo esto antes, y usar estas frases trilladas es la forma m\u00e1s segura de mezclarse con la multitud. 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