{"id":4285,"date":"2025-04-25T09:08:59","date_gmt":"2025-04-25T12:08:59","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4285"},"modified":"2025-04-25T09:09:04","modified_gmt":"2025-04-25T12:09:04","slug":"los-cliches-del-marketing-hotelero-y-como-evitarlos","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/los-cliches-del-marketing-hotelero-y-como-evitarlos\/","title":{"rendered":"Hotel Marketing Clich\u00e9s and How to Avoid Them"},"content":{"rendered":"

Travelers have seen it all before, and using these hackneyed phrases is the surest way to blend in. Even worse, marketing clich\u00e9s don't create emotional connections or tell a story that captivates guests and makes them dream about their stay. Capturing the attention of your ideal audience is crucial. Instead, ditch the standard phrases and focus on authentic, targeted messaging.<\/p>\n\n\n\n

Top 10 Hotel Marketing Clich\u00e9s to Avoid<\/strong><\/h4>\n\n\n\n

'Your home away from home'<\/strong><\/h4>\n\n\n\n

This phrase doesn't convey what makes your property unique. Instead, highlight specific features that provide comfort and make guests feel at home.<\/p>\n\n\n\n

    \n
  • Highlight hospitality elements, such as well-known bedding brands or smart TVs that allow guests to easily log into their streaming accounts.<\/li>\n\n\n\n
  • Use guest testimonials to describe how at home they felt during their stay.<\/li>\n<\/ul>\n\n\n\n

    'Something for everyone'<\/strong><\/h4>\n\n\n\n

    This phrase dilutes your message. Focus on your core audience and tailor your messages to their needs and desires.<\/p>\n\n\n\n

      \n
    • Create landing pages for different types of customers and segment your email list to reach the right people with the right content.<\/li>\n\n\n\n
    • Identify and prioritize your primary target audience, such as families, couples, or individual leisure or business travelers.<\/li>\n\n\n\n
    • Offer customized packages or experiences that cater to specific groups.<\/li>\n\n\n\n
    • Use data or research to understand and communicate what each group values most.<\/li>\n<\/ul>\n\n\n\n

      'Luxury redefined'<\/strong><\/h4>\n\n\n\n

      Luxury is a vague concept and doesn't explain what makes your hotel different. Furthermore, the word 'luxury' is rarely used by brands truly positioned in this segment.<\/p>\n\n\n\n

        \n
      • Show, don't tell. Photography and video are more effective ways to convey luxury than simply using the word "luxury."<\/li>\n\n\n\n
      • Specify what luxury means to you: amenities, decor, or personalized services.<\/li>\n\n\n\n
      • Highlight specific examples, such as world-class spa treatments or a Michelin-starred restaurant.<\/li>\n<\/ul>\n\n\n\n

        'Unforgettable experiences'<\/strong><\/h4>\n\n\n\n

        This phrase requires more specificity. Highlight exactly what makes your experiences unforgettable, whether it's a dinner led by a renowned chef or a hot air balloon ride at sunrise.<\/p>\n\n\n\n

          \n
        • Detail specific experiences, such as private vineyard tours or sunset cruises. Don't list more than two or three experiences at a time.<\/li>\n\n\n\n
        • Share stories or guest comments that explain what made their visit unforgettable.<\/li>\n<\/ul>\n\n\n\n

          'Located in the heart of [destination]'<\/strong><\/h4>\n\n\n\n

          It's a tired way of describing your location. Instead, highlight unique aspects of your surroundings, such as proximity to famous attractions or "hidden gems" (amazing but little-known places).<\/p>\n\n\n\n

            \n
          • Describe your exact location in relation to landmarks, cultural attractions, or natural surroundings. Is it a five-minute walk or a 20-minute drive? Be clear so your potential guests can plan accordingly.<\/li>\n\n\n\n
          • Give your team a spotlight. Having your staff share their favorite spots on your website, social media, and newsletter is a great way to offer hyperlocal tips that most outlets can't provide.<\/li>\n\n\n\n
          • Stand out when your hotel offers exclusive access or a prime location near popular attractions, restaurants, or tours.
            <\/li>\n<\/ul>\n\n\n\n

            Beware of clich\u00e9s!<\/strong><\/h3>\n\n\n\n

            They are overused, uninspiring, and don't communicate why your hotel is truly unique.<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            <\/p>","protected":false},"excerpt":{"rendered":"

            Travelers have seen it all before, and using these hackneyed phrases is the surest way to blend in. Even worse, marketing clich\u00e9s fail to create emotional connections or tell a story that captivates guests and makes them dream about their stay. Capturing the attention of [\u2026]<\/p>","protected":false},"author":4,"featured_media":4286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12,14,52,51],"tags":[44,32,33],"class_list":["post-4285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","category-estrategia","category-marketing","category-ventas","tag-cliente","tag-marketing","tag-ventas"],"yoast_head":"\nLos Clich\u00e9s del Marketing Hotelero y c\u00f3mo evitarlos - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/los-cliches-del-marketing-hotelero-y-como-evitarlos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Clich\u00e9s del Marketing Hotelero y c\u00f3mo evitarlos - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"Los viajeros ya han visto todo esto antes, y usar estas frases trilladas es la forma m\u00e1s segura de mezclarse con la multitud. 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