{"id":4958,"date":"2025-06-02T17:26:40","date_gmt":"2025-06-02T20:26:40","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=4958"},"modified":"2025-06-02T17:26:44","modified_gmt":"2025-06-02T20:26:44","slug":"temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/","title":{"rendered":"Low Season: 5 Strategies to Boost Bookings and Profits"},"content":{"rendered":"<p>Seasonality is an inevitable reality in the hospitality industry. However, the low season doesn&#039;t have to mean losses. With strategic planning and focused actions, it&#039;s possible to transform periods of lower demand into opportunities to strengthen your brand and increase profitability. Learn five recommended tactics to address this challenge wisely.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1. Added Value \u2013 More than a Room<\/strong><br>Offering additional services and experiences can be the differentiator that attracts guests during the low season. Packages with spa treatments, restaurant credits, or late checkout not only increase attraction but also encourage in-house spending, raising the average ticket. Studies indicate that ancillary services can represent between 10% and 15% of a hotel&#039;s total revenue, depending on the property type and market.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Strategic Presence in OTAs<\/strong><br>Online travel agencies (OTAs) are crucial channels for reaching a broader audience, especially when demand is low. Maintaining updated profiles with seasonal images and relevant information, in addition to investing in sponsored campaigns (with moderation and a strong sense of strategy), can significantly increase visibility and attract new customers.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Dynamic Pricing \u2013 Flexibility that Generates Results<\/strong><br>Adopting a dynamic pricing strategy allows for real-time rate adjustments, taking into account factors such as demand, competitor prices, and local events. This approach isn&#039;t limited to nightly rates but can also be applied to additional services, such as room upgrades or exclusive experiences, optimizing revenue per guest.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Focus on Groups with SMERF segmentation<\/strong><br>Social, military, educational, religious, and fraternal (SMERF) groups represent an often-underserved segment, yet one with great potential during the off-season. These groups typically plan their trips in advance and book in bulk, ensuring stable occupancy. Offering customized packages and partnering with event organizers can be an effective strategy to attract this audience.<br>With customer segmentation, we use data to identify those segments most likely to travel during the off-season and target them with specific offers.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>5. Data-Driven Planning<\/strong><br>Understanding your hotel&#039;s specific demand patterns is essential for planning effective actions. Analyzing historical data, identifying micro-peaks in demand, and anticipating trends allows you to adjust marketing, pricing, and operational strategies, maximizing revenue even during traditionally weaker periods.<br>Turning the off-season into an opportunity requires innovation, flexibility, and intelligent use of data. By implementing these strategies, hotels can not only maintain profitability but also strengthen their market position throughout the year.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>6. Optimizing Offers with Discounts<\/strong><br><strong>Reassessment of Deadlines<\/strong> \u2013 Adjust advance purchase deadlines and relax minimum stay restrictions.<br><strong>Limited Time Promotions<\/strong> \u2013 Create a sense of urgency with short-term offers, encouraging quick bookings.<br><strong>Additional Incentives<\/strong> \u2013 Include food and beverage credits or exclusive experiences as part of your promotions.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By implementing these strategies, hotels can not only mitigate the effects of the low season, but also identify new revenue opportunities and strengthen guest relationships.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Seasonality is an inevitable reality in the hospitality industry. However, the off-season doesn&#039;t have to mean losses. With strategic planning and focused actions, it&#039;s possible to transform periods of lower demand into opportunities to strengthen your brand and increase profitability. Learn five recommended tactics to address this challenge with [\u2026]<\/p>","protected":false},"author":4,"featured_media":4959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,55,51],"tags":[43,38,32,33],"class_list":["post-4958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-inteligencia-artificial","category-ventas","tag-hoteleria-2","tag-inteligencia-artificial","tag-marketing","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"A estacionalidad es una realidad inevitable en la hoteler\u00eda. Sin embargo, la temporada baja no tiene que ser sin\u00f3nimo de p\u00e9rdidas. Con una planificaci\u00f3n estrat\u00e9gica y acciones enfocadas, es posible transformar los per\u00edodos de menor demanda en oportunidades para fortalecer la marca y aumentar la rentabilidad. Conozca cinco t\u00e1cticas recomendadas para enfrentar este desaf\u00edo con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T20:26:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T20:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/\",\"url\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/\",\"name\":\"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\/\/hsmailatam.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg\",\"datePublished\":\"2025-06-02T20:26:40+00:00\",\"dateModified\":\"2025-06-02T20:26:44+00:00\",\"author\":{\"@id\":\"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage\",\"url\":\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg\",\"contentUrl\":\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg\",\"width\":586,\"height\":341},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/hsmailatam.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hsmailatam.org\/#website\",\"url\":\"https:\/\/hsmailatam.org\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hsmailatam.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hsmailatam.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/","og_locale":"en_US","og_type":"article","og_title":"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam","og_description":"A estacionalidad es una realidad inevitable en la hoteler\u00eda. Sin embargo, la temporada baja no tiene que ser sin\u00f3nimo de p\u00e9rdidas. Con una planificaci\u00f3n estrat\u00e9gica y acciones enfocadas, es posible transformar los per\u00edodos de menor demanda en oportunidades para fortalecer la marca y aumentar la rentabilidad. Conozca cinco t\u00e1cticas recomendadas para enfrentar este desaf\u00edo con [&hellip;]","og_url":"https:\/\/hsmailatam.org\/en\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/","og_site_name":"HSMAI Latam","article_published_time":"2025-06-02T20:26:40+00:00","article_modified_time":"2025-06-02T20:26:44+00:00","og_image":[{"width":586,"height":341,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg","type":"image\/jpeg"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/","url":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/","name":"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg","datePublished":"2025-06-02T20:26:40+00:00","dateModified":"2025-06-02T20:26:44+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-02-at-16.56.58.jpeg","width":586,"height":341},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/temporada-baja-5-estrategias-para-impulsar-reservas-y-beneficios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Temporada Baja: 5 Estrategias para Impulsar Reservas y Beneficios"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/4958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=4958"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/4958\/revisions"}],"predecessor-version":[{"id":4961,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/4958\/revisions\/4961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/4959"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=4958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=4958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=4958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}