![\"\"](\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/Design-sem-nome-2-1024x419.png\")
<\/figure>\n\n\n\nBrazilians at the event:<\/p>\n\n\n\n
\u2013 L\u00edgia Centurion \u2013 Sr. Director of Distribution (Caribbean and Latin America) and Co-President HSMAI South Florida https:\/\/www.linkedin.com\/in\/ligiacenturion\/<\/a> Kelly McGuire \u2013 Managing Principal of ZS Hospitality, former VP of Whyndam Worldwide and Host of the 2025 Edition.<\/p>\n\n\n\n Brian Hicks \u2013 President and CEO of HSMAI, former VP of Commercial and Revenue Management for the Americas at IHG.<\/p>\n\n\n\n Tribute to Bob Gilbert, who was CEO and President of HSMAI for over 30 years and passed away suddenly in 2024, leaving behind a beautiful legacy.<\/p>\n\n\n\n If there's one event capable of anticipating trends and shaping the strategic thinking of the global hospitality industry, it's the HSMAI Commercial Strategy Conference. The story that cemented relevance.<\/strong> Who participates?<\/strong><\/p>\n\n\n\n The profile of the participants reinforces the strength of the event: Of the more than 900 participants, more than 70% hold leadership positions, making each room a high-level learning space.<\/p>\n\n\n\n The 2025 edition<\/strong><\/p>\n\n\n\n The 2025 scenario presented a challenging backdrop, including inflation, shifting demand patterns, and the rapid evolution of AI. While in many Latin American markets (including Brazil) AI use is still superficial and silos between departments remain strong, HSMAI shows that:<\/p>\n\n\n\n Why is HSMAI the leading source of strategic knowledge for the hospitality industry?<\/strong><\/p>\n\n\n\n Because it doesn't just deliver an "event," but an ecosystem: The HSMAI Commercial Strategy Conference is not a \u201cfind-what-is\u201d event. <\/p>","protected":false},"excerpt":{"rendered":" By Gabriela Otto, President of HSMAI Brazil and Latam, direct from Indianapolis, US, at HSMAI Commercial Strategy Week 2025 Brazilians at the event: \u2013 L\u00edgia Centurion \u2013 Sr. Director of Distribution (Caribbean and Latin America) and Co-President of HSMAI South Florida https:\/\/www.linkedin.com\/in\/ligiacenturion\/\u2013 Gabriela Otto \u2013 CEO of GO Consultoria and President of HSMAI Brazil and Latin America\u2013 Leandro [\u2026]<\/p>","protected":false},"author":4,"featured_media":5050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,52,54,51],"tags":[43,32,33],"class_list":["post-5039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-marketing","category-tecnologia","category-ventas","tag-hoteleria-2","tag-marketing","tag-ventas"],"yoast_head":"\n
\u2013 Gabriela Otto \u2013 CEO GO Consultoria and President HSMAI Brazil and Latin America
\u2013 Leandro Carvalho \u2013 Managing Director of the HSMAI Florida Gulf Coast Chapter \u2013 https:\/\/www.linkedin.com\/in\/leandroocarvalho\/<\/a><\/p>\n\n\n\n![\"\"](\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.51.54-1-768x1024.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.51.53-1-768x1024.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.51.54-768x1024.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/06\/Design-sem-nome-1-1024x419.png\")
<\/figure>\n\n\n\n
Held annually in a North American city, in conjunction with Hitec (the world's largest hospitality technology trade show), and in this 2025 edition in Indianapolis, the event brings together leading Revenue Management, Marketing, Distribution, Sales, and E-commerce executives from the international hospitality industry. It's no exaggeration to say that the future of the profession is being built here.<\/p>\n\n\n\n
Created by the Hospitality Sales and Marketing Association International (HSMAI), the conference was born with the purpose of breaking the paradigm of events based on superficial content and empty networking.
Over the years, it evolved to become:<\/p>\n\n\n\n\n
\u2022 Revenue Directors, CCOs and Commercial VPs of global and regional groups;
\u2022 GMs of independent brands and premium networks;
\u2022 CEOs of technology and data analytics companies;
\u2022 Professors and researchers from leading universities such as Cornell and NYU;<\/p>\n\n\n\n
And it was against this backdrop that the Indianapolis edition shined. In addition to the record number of participants, this year's highlights include:<\/p>\n\n\n\n\n
\n
\u2022 Annual global conference;
\u2022 Regional events (Europe, Asia, Americas);
\u2022 World-class publications and reports;
\u2022 Recognized certifications and training programs;
\u2022 Active community of top executives.<\/p>\n\n\n\n
It's the space to truly prepare for what's coming in hospitality.
Participating and connecting with this global community is no longer a differentiator. It's a competitive necessity.<\/p>\n\n\n\n