{"id":5261,"date":"2025-08-01T18:12:35","date_gmt":"2025-08-01T21:12:35","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5261"},"modified":"2025-08-04T12:09:07","modified_gmt":"2025-08-04T15:09:07","slug":"repensando-la-jornada-del-huesped-como-los-hoteles-en-mexico-pueden-crecer-mas-alla-de-las-habitaciones","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/repensando-la-jornada-del-huesped-como-los-hoteles-en-mexico-pueden-crecer-mas-alla-de-las-habitaciones\/","title":{"rendered":"Rethinking the Guest Journey: How Hotels in Mexico Can Grow Beyond Rooms"},"content":{"rendered":"<p><em>By Ma\u00edna Pietrobelli, Business Development Director LatAm &amp; Iberia at Plusgrade\u00a0<\/em><\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A fixed asset cannot be scaled<\/strong><\/h4>\n\n\n\n<p>Hotel teams in Mexico are excellent at filling rooms, but once those rooms are occupied, where does revenue growth come from? Too often, the business focus stops at check-in. But the guest journey doesn&#039;t, and that&#039;s where the untapped potential lies.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why RevPAG matters, not just RevPAR<\/strong><\/h4>\n\n\n\n<p>RevPAR has long been the standard. But if you&#039;re only measuring revenue per room, you&#039;re missing a bigger opportunity.<\/p>\n\n\n\n<p>RevPAG\u2014revenue per available guest\u2014changes the focus. Because guests don&#039;t just stay. They arrive early, book spa treatments, order room service, take tours, have drinks, and stay late. Each of these moments is a revenue opportunity waiting to be unlocked.<\/p>\n\n\n\n<p>You are closer than you think<\/p>\n\n\n\n<p>Most hotels in Mexico already have what they need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong brand and a loyal local audience<\/li>\n\n\n\n<li>Points of contact throughout the Guest Journey<\/li>\n\n\n\n<li>Rich guest data that reveals preferences and moments<\/li>\n<\/ul>\n\n\n\n<p>What is often missing is the connective strategy.<br>RevPAG isn&#039;t about adding more, but rather making better use of what you already have. When technology and strategy align, daily interactions become powerful revenue generators.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>From minibars to microexperiences<\/strong><\/h4>\n\n\n\n<p>RevPAG in action can be simple and scalable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer access to the spa before arrival or during the stay<\/li>\n\n\n\n<li>Offer special packages for birthdays or anniversaries<\/li>\n\n\n\n<li>Recommend local experiences through your app or concierge<\/li>\n\n\n\n<li>Offer additional meal packages, encouraging extra spending once guests have already paid for their room.<\/li>\n<\/ul>\n\n\n\n<p>These are not large operational efforts, but rather strategic impulses based on guest behavior.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why It Matters Now<\/strong><\/h4>\n\n\n\n<p>Today&#039;s Mexican travelers are more digital, more experience-oriented, and more willing to spend\u2014when offers feel personal. Hotels that shift from a room-centric approach to a guest-centric one will gain not only revenue, but also loyalty and share.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>By Ma\u00edna Pietrobelli, Business Development Director LatAm &amp; Iberia at Plusgrade You can&#039;t scale a fixed asset. Hotel teams in Mexico are excellent at filling rooms, but once those rooms are occupied, where does revenue growth come from? Too often, the commercial focus stops at check-in. [\u2026]<\/p>","protected":false},"author":4,"featured_media":5267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,51],"tags":[43,33],"class_list":["post-5261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-ventas","tag-hoteleria-2","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Repensando la Jornada del Hu\u00e9sped: C\u00f3mo los Hoteles en M\u00e9xico Pueden Crecer M\u00e1s All\u00e1 de las Habitaciones - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/repensando-la-jornada-del-huesped-como-los-hoteles-en-mexico-pueden-crecer-mas-alla-de-las-habitaciones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repensando la Jornada del Hu\u00e9sped: C\u00f3mo los Hoteles en M\u00e9xico Pueden Crecer M\u00e1s All\u00e1 de las Habitaciones - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"By Ma\u00edna Pietrobelli, Business Development Director LatAm &amp; Iberia en Plusgrade\u00a0 No se puede escalar un activo fijo Los equipos hoteleros en M\u00e9xico son excelentes en llenar habitaciones, pero una vez que esas habitaciones est\u00e1n ocupadas, \u00bfde d\u00f3nde viene el crecimiento de los ingresos? 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