{"id":5293,"date":"2025-08-22T18:16:16","date_gmt":"2025-08-22T21:16:16","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5293"},"modified":"2025-08-22T18:16:19","modified_gmt":"2025-08-22T21:16:19","slug":"hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/","title":{"rendered":"Hospitality with Purpose: When the Experience Transforms the Guest"},"content":{"rendered":"<p>At the HSMAI Marketing Advisory Board, leaders discussed how today&#039;s travelers are looking for more than just stays. They crave meaning, self-discovery, and connection with their surroundings. This is no longer the preserve of luxury hotels. Even budget properties are generating value with small actions and community engagement.<br>As one Advisory Board member noted:<br>\u201cThe value isn&#039;t just about providing great stays\u2026 it&#039;s about helping guests see themselves and the world differently.\u201d<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1. Local collaboration and operational alignment<\/strong><\/h5>\n\n\n\n<p>Partnerships with neighboring businesses transform the stay. Some hotels promote tastings at nearby restaurants or offer exclusive discounts. It&#039;s not just an experience for the guest; it&#039;s an integration with the local culture. Getting guests out of the hotel is a win-win.<br>But beware: creative ideas only sustain themselves if there is synergy between marketing and operations from the outset, with organized strategies behind each activation.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2. Strategic disclosure and smart measurement<\/strong><\/h5>\n\n\n\n<p>Visibility is key. To achieve this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activate actions at the booking stage<br><\/li>\n\n\n\n<li>Send pre-check-in messages highlighting events<br><\/li>\n\n\n\n<li>Use in-room communication to reinforce the experience<br><\/li>\n<\/ul>\n\n\n\n<p>An improvised experience may not be sold in advance, but it generates memory and desire:<br>&quot;Pop-ups work even if the guest hasn&#039;t booked it before. Sometimes they see it and look for it on their next visit.&quot;<\/p>\n\n\n\n<p>Measurement must go beyond revenue. Immerse yourself in metrics like total cost, uptime, and qualitative learnings in a single summary. This ensures that every reported contact inspires the next action.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3. Clear purpose, even without direct sales<\/strong><\/h5>\n\n\n\n<p>Not every action needs to generate immediate revenue. What matters is that each project has a well-defined purpose: whether it&#039;s loyalty, differentiation, or brand storytelling. As one member emphasized:<br>\u201cIt seems like this is becoming something more travelers are looking for.\u201d<\/p>\n\n\n\n<p>There is a growing movement that independent hotels and more agile chains are already implementing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborative events with local chefs or producers<br><\/li>\n\n\n\n<li>Digital and in-person actions that enhance the destination<br><\/li>\n\n\n\n<li>Simple measurement of initiatives such as cost, time and qualitative return<br><\/li>\n<\/ul>\n\n\n\n<p>And the result is felt: more authentic loyalty, a stronger local reputation, and hotels perceived as an active part of the community.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>In summary:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The public doesn&#039;t just want to sleep in their hotel, they want to connect. Think global, act local.<br><\/li>\n\n\n\n<li>It all starts with internal synergy. Marketing, operations, and reception are united before going to the POS.<br><\/li>\n\n\n\n<li>Measurement is essential. Cost, time, learning. Everything is on the radar.<br><\/li>\n\n\n\n<li>Brand prominence requires purpose. Every action must say something: about your brand, for your guests, and for your destination.<br><\/li>\n<\/ul>\n\n\n\n<p>True luxury in the future of hospitality will be the ability to provoke a &quot;rethinking&quot; in the guest, in themselves, and in the world. If you make your operation a stage for this, you not only build loyalty, but you also build lasting relevance.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el HSMAI Marketing Advisory Board, los l\u00edderes debatieron c\u00f3mo los viajeros de hoy buscan m\u00e1s que estancias. Quieren significado, autodescubrimiento y conexi\u00f3n con el entorno. Ya no es un privilegio de los hoteles de lujo. Incluso propiedades econ\u00f3micas est\u00e1n generando valor con peque\u00f1as acciones y compromiso con la comunidad.Como se\u00f1al\u00f3 un miembro del Advisory [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,52],"tags":[43,32,33],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-marketing","tag-hoteleria-2","tag-marketing","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"En el HSMAI Marketing Advisory Board, los l\u00edderes debatieron c\u00f3mo los viajeros de hoy buscan m\u00e1s que estancias. 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Incluso propiedades econ\u00f3micas est\u00e1n generando valor con peque\u00f1as acciones y compromiso con la comunidad.Como se\u00f1al\u00f3 un miembro del Advisory [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T21:16:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T21:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/08\/image-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped\",\"datePublished\":\"2025-08-22T21:16:16+00:00\",\"dateModified\":\"2025-08-22T21:16:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/\"},\"wordCount\":545,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/image-4.png\",\"keywords\":[\"hoteleria\",\"marketing\",\"ventas\"],\"articleSection\":[\"Estrategia\",\"Hoteler\u00eda\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\\\/\",\"name\":\"Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - 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