{"id":5293,"date":"2025-08-22T18:16:16","date_gmt":"2025-08-22T21:16:16","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5293"},"modified":"2025-08-22T18:16:19","modified_gmt":"2025-08-22T21:16:19","slug":"hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/","title":{"rendered":"Hospitality with Purpose: When the Experience Transforms the Guest"},"content":{"rendered":"

At the HSMAI Marketing Advisory Board, leaders discussed how today's travelers are looking for more than just stays. They crave meaning, self-discovery, and connection with their surroundings. This is no longer the preserve of luxury hotels. Even budget properties are generating value with small actions and community engagement.
As one Advisory Board member noted:
\u201cThe value isn't just about providing great stays\u2026 it's about helping guests see themselves and the world differently.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n
1. Local collaboration and operational alignment<\/strong><\/h5>\n\n\n\n

Partnerships with neighboring businesses transform the stay. Some hotels promote tastings at nearby restaurants or offer exclusive discounts. It's not just an experience for the guest; it's an integration with the local culture. Getting guests out of the hotel is a win-win.
But beware: creative ideas only sustain themselves if there is synergy between marketing and operations from the outset, with organized strategies behind each activation.<\/p>\n\n\n\n

<\/div>\n\n\n\n
2. Strategic disclosure and smart measurement<\/strong><\/h5>\n\n\n\n

Visibility is key. To achieve this:<\/p>\n\n\n\n

    \n
  • Activate actions at the booking stage
    <\/li>\n\n\n\n
  • Send pre-check-in messages highlighting events
    <\/li>\n\n\n\n
  • Use in-room communication to reinforce the experience
    <\/li>\n<\/ul>\n\n\n\n

    An improvised experience may not be sold in advance, but it generates memory and desire:
    "Pop-ups work even if the guest hasn't booked it before. Sometimes they see it and look for it on their next visit."<\/p>\n\n\n\n

    Measurement must go beyond revenue. Immerse yourself in metrics like total cost, uptime, and qualitative learnings in a single summary. This ensures that every reported contact inspires the next action.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    3. Clear purpose, even without direct sales<\/strong><\/h5>\n\n\n\n

    Not every action needs to generate immediate revenue. What matters is that each project has a well-defined purpose: whether it's loyalty, differentiation, or brand storytelling. As one member emphasized:
    \u201cIt seems like this is becoming something more travelers are looking for.\u201d<\/p>\n\n\n\n

    There is a growing movement that independent hotels and more agile chains are already implementing:<\/p>\n\n\n\n

      \n
    • Collaborative events with local chefs or producers
      <\/li>\n\n\n\n
    • Digital and in-person actions that enhance the destination
      <\/li>\n\n\n\n
    • Simple measurement of initiatives such as cost, time and qualitative return
      <\/li>\n<\/ul>\n\n\n\n

      And the result is felt: more authentic loyalty, a stronger local reputation, and hotels perceived as an active part of the community.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
      In summary:<\/strong><\/h5>\n\n\n\n
        \n
      • The public doesn't just want to sleep in their hotel, they want to connect. Think global, act local.
        <\/li>\n\n\n\n
      • It all starts with internal synergy. Marketing, operations, and reception are united before going to the POS.
        <\/li>\n\n\n\n
      • Measurement is essential. Cost, time, learning. Everything is on the radar.
        <\/li>\n\n\n\n
      • Brand prominence requires purpose. Every action must say something: about your brand, for your guests, and for your destination.
        <\/li>\n<\/ul>\n\n\n\n

        True luxury in the future of hospitality will be the ability to provoke a "rethinking" in the guest, in themselves, and in the world. If you make your operation a stage for this, you not only build loyalty, but you also build lasting relevance.<\/p>","protected":false},"excerpt":{"rendered":"

        At the HSMAI Marketing Advisory Board, leaders discussed how today's travelers are looking for more than just stays. They crave meaning, self-discovery, and connection to their surroundings. This is no longer the preserve of luxury hotels. Even budget properties are generating value with small actions and community engagement. As one Advisory Board member noted, [\u2026]<\/p>","protected":false},"author":4,"featured_media":5294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,52],"tags":[43,32,33],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-marketing","tag-hoteleria-2","tag-marketing","tag-ventas"],"yoast_head":"\nHospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"En el HSMAI Marketing Advisory Board, los l\u00edderes debatieron c\u00f3mo los viajeros de hoy buscan m\u00e1s que estancias. 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Incluso propiedades econ\u00f3micas est\u00e1n generando valor con peque\u00f1as acciones y compromiso con la comunidad.Como se\u00f1al\u00f3 un miembro del Advisory […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T21:16:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T21:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2025\/08\/image-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hsmailatam.org\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\",\"url\":\"https:\/\/hsmailatam.org\/hospitalidad-con-proposito-cuando-la-experiencia-transforma-al-huesped\/\",\"name\":\"Hospitalidad con Prop\u00f3sito: Cuando la Experiencia Transforma al Hu\u00e9sped - 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