{"id":5564,"date":"2025-11-10T10:20:52","date_gmt":"2025-11-10T13:20:52","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5564"},"modified":"2025-11-10T10:21:23","modified_gmt":"2025-11-10T13:21:23","slug":"panorama-de-tarifas-hoteleras-cuarto-trimestre-de-2025","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/panorama-de-tarifas-hoteleras-cuarto-trimestre-de-2025\/","title":{"rendered":"Hotel Rate Overview \u2013 Fourth Quarter 2025"},"content":{"rendered":"

The global hotel market is entering a new phase of normalization, with divergent behaviors depending on the segment and region.<\/p>\n\n\n\n

After several years of widespread rate increases, the period 2024\u20132025 marked a turning point for the global hotel industry. Growth slowed, and the gap between different types of establishments and destinations widened: luxury versus budget, major hubs versus leisure destinations, and countries with contrasting performance within the same region.<\/p>\n\n\n\n

Globally, average prices are stable or showing slight declines in most markets. The ability to maintain prices increasingly depends on positioning, segmentation, and the elasticity of local demand.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Year-on-year change in average rates over the last 12 months<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Latin America: Correction after the peak<\/em><\/strong><\/p>\n\n\n\n

The Latin American hotel market peaked in early 2024, when average rates exceeded USD 300 in March. Since then, the region has entered a period of adjustment.<\/p>\n\n\n\n

In August 2025, the average rates for the last 12 months were 3.8% below the same period of the previous year.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Luxury segment leads the decline<\/em><\/strong><\/p>\n\n\n\n

The correction has been more pronounced in five-star hotels, with year-on-year declines of up to -25.3% in June 2025, and announced rates for December still 22.4% lower than last year's.<\/p>\n\n\n\n

Hotel rates in Latin America by category: monthly percentage change vs. the same month in 2024<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

Recovery in the mid-segment<\/em><\/strong><\/p>\n\n\n\n

Four-star hotels experienced a moderate decline in the first half of 2025 (between -5% and -12% compared to 2024), but show a solid recovery towards the end of the year: December rates are projected to be 20.3% above those of the same month last year.<\/p>\n\n\n\n

In the case of three-star hotels, the trend has been more volatile. Although December rates are 1.4% higher than in 2024, in the last 30 days many operators adjusted prices downwards (-3.6%) to ensure occupancy. During that same period, luxury hotels saw a slight increase (+5.5% for 5-star hotels and +4.9% for 4-star hotels).<\/p>\n\n\n\n

<\/div>\n\n\n\n

A widespread decline, with few exceptions.<\/em><\/strong><\/p>\n\n\n\n

The decline is widespread across the region. Average annual rates fell by -17.1% in the Dominican Republic, -10.8% in Turks & Caicos, and -9.1% in Barbados.<\/p>\n\n\n\n

In the main continental markets, the trend was also negative: Mexico (-9.0%), Colombia (-11.1%), Argentina (-12.7%) and Brazil (-0.7%) compared to the previous year.<\/p>\n\n\n\n

However, some countries buck the trend: Guyana (+25.6%), Paraguay (+11.7%) and Jamaica (+13.7%) are the only markets with significant annual growth, especially the latter, which remains an expanding leisure destination.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

Outlook for the fourth quarter<\/em><\/strong>
The rates announced for Q4 2025 present a mixed picture. In the Caribbean, several destinations show weakness compared to last year: Punta Cana (-17.8%), Tulum (-17.3%), Riviera Maya (-13.2%) and Cancun (-10.2%).<\/p>\n\n\n\n

On the contrary, Brazil stands out with significant increases in domestic markets such as Gramado (+51.3%), Balne\u00e1rio Cambori\u00fa (+31.0%) and Porto Seguro (+24.6%).<\/p>\n\n\n\n

Colombia also stands out, where the main cities \u2014Medell\u00edn (+17.4%), Bogot\u00e1 (+14.0%) and Cartagena (+9.8%)\u2014 are registering a promising end to the year, driven by a combination of corporate and tourist demand.<\/p>\n\n\n\n

Selected LATAM destinations: hotel rates published for Q4 2025 vs. Q4 2024<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Latin American hotel market enters the end of 2025 with mixed signals: while luxury continues to adjust prices, the mid-range segment is recovering, and some destinations are showing remarkable resilience. For hoteliers, this confirms the importance of combining data intelligence, dynamic pricing strategies, and demand analysis to maintain competitiveness in an increasingly fragmented environment.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Read the full analysis on the Lighthouse website.<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

El mercado hotelero global entra en una nueva fase de normalizaci\u00f3n, con comportamientos divergentes seg\u00fan el segmento y la regi\u00f3n. Despu\u00e9s de varios a\u00f1os de aumentos generalizados en las tarifas, el per\u00edodo 2024\u20132025 marc\u00f3 un punto de inflexi\u00f3n para la hoteler\u00eda mundial. El crecimiento se desaceler\u00f3 y la brecha entre los diferentes tipos de establecimientos […]<\/p>\n","protected":false},"author":4,"featured_media":5568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,50],"tags":[11,43,36,33],"class_list":["post-5564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-revenue-management","tag-hoteleria","tag-hoteleria-2","tag-revenue-management","tag-ventas"],"yoast_head":"\nPanorama de tarifas hoteleras \u2013 Cuarto trimestre de 2025 - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/panorama-de-tarifas-hoteleras-cuarto-trimestre-de-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panorama de tarifas hoteleras \u2013 Cuarto trimestre de 2025 - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"El mercado hotelero global entra en una nueva fase de normalizaci\u00f3n, con comportamientos divergentes seg\u00fan el segmento y la regi\u00f3n. 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