{"id":5685,"date":"2025-11-25T17:05:32","date_gmt":"2025-11-25T20:05:32","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5685"},"modified":"2025-11-25T17:05:33","modified_gmt":"2025-11-25T20:05:33","slug":"senal-o-ruido-que-estan-considerando-los-revenue-managers-en-sus-decisiones","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/senal-o-ruido-que-estan-considerando-los-revenue-managers-en-sus-decisiones\/","title":{"rendered":"Signal or Noise? What are Revenue Managers considering in their decisions?"},"content":{"rendered":"<p>The topic arose during a meeting of HSMAI&#039;s Revenue Optimization Advisory Council, where RM leaders shared challenges and insights on how to differentiate relevant data from &quot;noise&quot; on a daily basis.<br>The group discussed how the current uncertainty \u2014marked by shorter booking windows, changes in demand patterns and greater price sensitivity\u2014 demands faster, but also more judicious decisions.<\/p>\n\n\n\n<p>In this context, understanding what a signal is (information that guides an action) and what is <strong>noise<\/strong> (Distracting or confusing data) has become a central point for sustaining effective revenue strategies.<\/p>\n\n\n\n<p>Daniel McGarry, Regional Director of Revenue Management (Stonebridge), shared that a <em>\u201c&quot;sign&quot;\u201d<\/em> It is a significant and actionable piece of data, while the <em>\u201c&quot;noise&quot;\u201d<\/em> It&#039;s a distraction or a red herring.<br>In times of political and economic uncertainty, differentiating signal from noise becomes increasingly difficult, even for experienced teams.<\/p>\n\n\n\n<p><strong>During the meeting, questions arose such as:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What data do you trust?<\/li>\n\n\n\n<li>What facts are you ignoring?<\/li>\n\n\n\n<li>How do you quickly decide which data really matters?<\/li>\n<\/ul>\n\n\n\n<p><strong>Key insights from the Council:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal short-term data (pick-up, OTB, year-over-year comparisons, etc.) are what generate the most confidence.<\/li>\n\n\n\n<li>External data (benchmarking and rate shoppers) are helpful, but only if interpreted in the context of the local market.<\/li>\n\n\n\n<li>Without clear KPIs, it&#039;s impossible to separate signal from noise. Having clarity about what is being optimized is a prerequisite for action.<\/li>\n\n\n\n<li>Even with sophisticated dashboards, many teams admitted to having &quot;not-so-relevant reports&quot; and excessive analysis that delays decisions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Practical recommendations from the HSMAI committee:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review your reports and analyze each metric that does not directly influence a decision, asking yourself if it is a signal or noise.<\/li>\n\n\n\n<li>Define 2 to 3 clear KPIs that will be considered primary signals for this season (e.g., % weekly pick-up, average rate vs. forecast, etc.).<\/li>\n\n\n\n<li>Train the team to interpret contextualized data (market, location, competition) and not rely exclusively on generic comparisons.<\/li>\n\n\n\n<li>Simplify. If the report is full of charts that no one uses to make decisions, it&#039;s becoming noise.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>El tema surgi\u00f3 durante una reuni\u00f3n del Consejo Consultivo de Revenue Optimization de HSMAI, donde l\u00edderes de RM compartieron desaf\u00edos y percepciones sobre c\u00f3mo diferenciar datos relevantes de \u201cruido\u201d en el d\u00eda a d\u00eda.El grupo discuti\u00f3 c\u00f3mo la incertidumbre actual \u2014marcada por ventanas de reserva m\u00e1s cortas, cambios en los patrones de demanda y mayor [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,14,13],"tags":[34,43],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","category-estrategia","category-hoteleria","tag-distribucion","tag-hoteleria-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSe\u00f1al o Ruido? 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