{"id":5904,"date":"2026-02-23T12:41:14","date_gmt":"2026-02-23T15:41:14","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5904"},"modified":"2026-02-23T12:41:15","modified_gmt":"2026-02-23T15:41:15","slug":"marketing-digital-para-tener-exito-en-2026","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/marketing-digital-para-tener-exito-en-2026\/","title":{"rendered":"Digital marketing for success in 2026"},"content":{"rendered":"<p>Digital marketing is now one of the cornerstones of hotel competitiveness. With travelers increasingly connected and independent in their purchasing decisions, online visibility, relevant content, and a simple booking experience are crucial for generating direct bookings, strengthening reputation, and sustaining long-term growth.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Why digital marketing is crucial<\/strong><strong><br><\/strong>Social media and search engines dominate the booking journey. A well-structured digital strategy expands a hotel&#039;s presence, positions the brand with the right audience, and strengthens guest relationships. Content aligned with travelers&#039; interests creates a connection, while local SEO ensures visibility for those already searching for accommodations in the destination.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paid advertising and conversion<\/strong><strong><br><\/strong>Paid campaigns help hotels appear precisely when travelers are ready to book. The focus should be on search intent and accurate segmentation, always directing users to clear, concise pages with an efficient booking engine.<br>Technology, including AI-based solutions, expands reach and improves performance, but what it really makes is a simple and reliable experience.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This involves working on brand campaigns, targeting terms and searches with high booking intent, always prioritizing return on investment and not just click volume.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Content, reputation and social media<\/strong><strong><br><\/strong>High-quality images, virtual tours, destination recommendations, and behind-the-scenes content bring the audience closer to the real experience of staying at the property. Positive reviews on platforms like Google and TripAdvisor directly influence the booking decision, and responding to comments demonstrates attention to detail and care for the guest experience.<br>Social media functions simultaneously as a showcase, a relationship channel, and a brand reinforcement tool.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SEO and direct relationship<\/strong><strong><br><\/strong>Helpful content, such as local guides and answers to frequently asked questions, helps the hotel be found organically. Local SEO connects the hotel with travelers who have already chosen the destination.<br>At the same time, email marketing and data collection allow you to maintain the relationship, encourage repeat business, and reduce dependence on intermediaries.<\/p>\n\n\n\n<p>Pages about the destination, local events, and experiences near the hotel help capture searches that are in the trip planning phase.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conclusion<\/strong><strong><br><\/strong>By 2026, effective digital marketing for hotels means consistent presence, relevant communication, and technology that drives conversions. Hotels that combine visibility, reputation, and direct engagement will be better positioned to increase direct bookings, strengthen their brand, and maintain a competitive edge.<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing digital es hoy uno de los pilares de la competitividad hotelera. Con un viajero cada vez m\u00e1s conectado y aut\u00f3nomo en la decisi\u00f3n de compra, la visibilidad online, el contenido relevante y una experiencia de reserva simple se vuelven determinantes para generar reservas directas, fortalecer la reputaci\u00f3n y sostener el crecimiento a largo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,52,54],"tags":[32],"class_list":["post-5904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-marketing","category-tecnologia","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/marketing-digital-para-tener-exito-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"El marketing digital es hoy uno de los pilares de la competitividad hotelera. Con un viajero cada vez m\u00e1s conectado y aut\u00f3nomo en la decisi\u00f3n de compra, la visibilidad online, el contenido relevante y una experiencia de reserva simple se vuelven determinantes para generar reservas directas, fortalecer la reputaci\u00f3n y sostener el crecimiento a largo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/marketing-digital-para-tener-exito-en-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T15:41:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T15:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Marketing digital para tener \u00e9xito en 2026\",\"datePublished\":\"2026-02-23T15:41:14+00:00\",\"dateModified\":\"2026-02-23T15:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/\"},\"wordCount\":487,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/digital-marketing-content-social-media-1.77.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Estrategia\",\"Marketing\",\"Tecnologia\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/\",\"name\":\"Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/digital-marketing-content-social-media-1.77.jpg\",\"datePublished\":\"2026-02-23T15:41:14+00:00\",\"dateModified\":\"2026-02-23T15:41:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/digital-marketing-content-social-media-1.77.jpg\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/digital-marketing-content-social-media-1.77.jpg\",\"width\":726,\"height\":410,\"caption\":\"CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 82\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/marketing-digital-para-tener-exito-en-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing digital para tener \u00e9xito en 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/marketing-digital-para-tener-exito-en-2026\/","og_locale":"en_US","og_type":"article","og_title":"Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam","og_description":"El marketing digital es hoy uno de los pilares de la competitividad hotelera. Con un viajero cada vez m\u00e1s conectado y aut\u00f3nomo en la decisi\u00f3n de compra, la visibilidad online, el contenido relevante y una experiencia de reserva simple se vuelven determinantes para generar reservas directas, fortalecer la reputaci\u00f3n y sostener el crecimiento a largo [&hellip;]","og_url":"https:\/\/hsmailatam.org\/en\/marketing-digital-para-tener-exito-en-2026\/","og_site_name":"HSMAI Latam","article_published_time":"2026-02-23T15:41:14+00:00","article_modified_time":"2026-02-23T15:41:15+00:00","og_image":[{"width":726,"height":410,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg","type":"image\/jpeg"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Marketing digital para tener \u00e9xito en 2026","datePublished":"2026-02-23T15:41:14+00:00","dateModified":"2026-02-23T15:41:15+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/"},"wordCount":487,"image":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg","keywords":["marketing"],"articleSection":["Estrategia","Marketing","Tecnologia"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/","url":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/","name":"Marketing digital para tener \u00e9xito en 2026 - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg","datePublished":"2026-02-23T15:41:14+00:00","dateModified":"2026-02-23T15:41:15+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/digital-marketing-content-social-media-1.77.jpg","width":726,"height":410,"caption":"CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 82"},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/marketing-digital-para-tener-exito-en-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Marketing digital para tener \u00e9xito en 2026"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=5904"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5904\/revisions"}],"predecessor-version":[{"id":5907,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5904\/revisions\/5907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/5905"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=5904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=5904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=5904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}