{"id":5912,"date":"2026-02-23T12:51:02","date_gmt":"2026-02-23T15:51:02","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5912"},"modified":"2026-02-23T12:51:11","modified_gmt":"2026-02-23T15:51:11","slug":"cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/","title":{"rendered":"Five free ways to increase direct bookings at your independent hotel"},"content":{"rendered":"

Increasing direct bookings doesn't necessarily mean investing more in advertising or tools. Many independent hotels grow by making better use of what they already have. OTAs, Google, their own website, and past guests all hold valuable opportunities.
Small adjustments to online presence, ease of booking, and post-stay relations already generate a real impact.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Key takeaways
<\/strong>Direct bookings grow with optimization, not just with investment.
Consistency between OTAs and Google increases trust and conversion.
Clear benefits and a simple process increase the booking rate.
Reviews and repeat guests drive new sales.
The perceived value is stronger than the discount.<\/p>\n\n\n\n

<\/div>\n\n\n\n
Tactic 1 \u2013 Optimize what you already do<\/strong><\/h5>\n\n\n\n

Often, growth isn't about doing more, but about improving what's already underway. Much of the improvement can come from simple adjustments to the channels that are already generating visibility.<\/p>\n\n\n\n

Your website and profiles on OTAs, for example, are often the guest's first impression and need constant updating.
\u2022 Standardizes room names, descriptions, amenities, and packages
\u2022 Clearly state your cancellation, pet, and schedule policies.
\u2022 Update the photos with real, high-quality images<\/p>\n\n\n\n

Inconsistencies reduce trust and also affect positioning.<\/p>\n\n\n\n

Connecting your booking engine to Google Hotel Search allows you to display your direct rates alongside OTAs. This increases your competitiveness and boosts the likelihood of commission-free bookings.<\/p>\n\n\n\n

Static rates reduce conversion rates because they ignore changes in demand. Small adjustments can make a big difference.
\u2022 Prices increase when demand rises
\u2022 Adjust values for events and periods of high occupancy
\u2022 Avoid keeping the same price for weeks.<\/p>\n\n\n\n

<\/div>\n\n\n\n
Tactic 2 \u2013 Turn interest into reserves<\/strong><\/h5>\n\n\n\n

Being found is just the first step. The next step is convincing the traveler that booking directly with you makes sense.<\/p>\n\n\n\n

It highlights the advantages of booking directly. The focus is not on the discount, but on the perceived value.
\u2022 Late check-out
\u2022 Breakfast included
\u2022 Welcome drink
\u2022 Flexible cancellation<\/p>\n\n\n\n

Reduce friction in the booking process. The path to payment should be simple and secure. A confusing process will drive guests away at the last minute. Review forms, highlight benefits, and guarantee reliable payment methods.<\/p>\n\n\n\n

Create real urgency. The sense of urgency only works when it's genuine. Transparency builds trust.
\u2022 Notice of limited room availability
\u2022 Offers valid for specific dates
\u2022 Limited packages<\/p>\n\n\n\n

<\/div>\n\n\n\n
Tactic 3 \u2013 Turn guests into promoters<\/strong><\/h5>\n\n\n\n

Reviews aren't just about reputation; they're about conversions. The experiences of other travelers carry more weight than any marketing argument.<\/p>\n\n\n\n

Encourage reviews by requesting feedback at check-out and via email after the stay. Use the comments to improve services and show that the guest experience matters.<\/p>\n\n\n\n

Reposting real experiences on social media authentically demonstrates the value of the stay.<\/p>\n\n\n\n

Create a simple loyalty cycle. Not all hotels need a formal program. Small gestures build repeat business.
\u2022 Collects emails
\u2022 Send occasional offers
\u2022 Offers small benefits to those who return<\/p>\n\n\n\n

<\/div>\n\n\n\n
Tactic 4 \u2013 Take advantage of your local network<\/strong><\/h5>\n\n\n\n

The destination is a central part of the traveler's purchase decision and can be one of your hotel's greatest assets.<\/p>\n\n\n\n

Create local partnerships with restaurants, tours, coworking spaces, and events to put together more attractive packages and complete experiences. Partners can also generate recommendations.<\/p>\n\n\n\n

Offer experiences instead of discounts. Bundles increase perceived value without putting pressure on prices.
\u2022 Room and dinner
\u2022 Room and bicycle
\u2022 Room and tickets<\/p>\n\n\n\n

This protects the average rate and makes your offer more attractive.<\/p>\n\n\n\n

Align your offerings with events and seasonality. Festivals, concerts, and specific seasons drive demand. Adapting your communication to these moments keeps your offering relevant.<\/p>\n\n\n\n

<\/div>\n\n\n\n
Tactic 5 \u2013 Raise the level of organic content<\/strong><\/h5>\n\n\n\n

Creating your own content is one of the most accessible ways to strengthen your digital presence and support direct bookings.<\/p>\n\n\n\n

Organize your social media presence by focusing on one or two platforms and maintain consistency. Photos, behind-the-scenes glimpses, and local experiences help create a connection.<\/p>\n\n\n\n

Make the booking process clear by including booking links in bios, posts, email signatures, and partner sites. The simpler the booking process, the higher the conversion rate.<\/p>\n\n\n\n

Apply basic SEO principles and focus on local topics such as where to stay, what to do, and the best time to visit. This helps attract qualified organic traffic.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Conclusion<\/strong>
<\/strong>Direct bookings grow when the basics are executed well. Updating profiles, simplifying the booking process, and making better use of existing guests and partners yields consistent results. Gradual improvements accumulate and demonstrate that independent hotels can increase direct bookings not through budget size, but through smart execution.<\/p>","protected":false},"excerpt":{"rendered":"

Aumentar las reservas directas no significa invertir m\u00e1s en anuncios o herramientas. Muchos hoteles independientes crecen aprovechando mejor lo que ya tienen. Las OTAs, Google, el sitio web propio y los hu\u00e9spedes anteriores esconden oportunidades valiosas. Peque\u00f1os ajustes en la presencia online, en la facilidad de reservar y en la relaci\u00f3n post-estancia ya generan un […]<\/p>\n","protected":false},"author":4,"featured_media":5913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,54,51],"tags":[43,33],"class_list":["post-5912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-tecnologia","category-ventas","tag-hoteleria-2","tag-ventas"],"yoast_head":"\nCinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"Aumentar las reservas directas no significa invertir m\u00e1s en anuncios o herramientas. Muchos hoteles independientes crecen aprovechando mejor lo que ya tienen. Las OTAs, Google, el sitio web propio y los hu\u00e9spedes anteriores esconden oportunidades valiosas. Peque\u00f1os ajustes en la presencia online, en la facilidad de reservar y en la relaci\u00f3n post-estancia ya generan un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T15:51:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T15:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente\",\"datePublished\":\"2026-02-23T15:51:02+00:00\",\"dateModified\":\"2026-02-23T15:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/\"},\"wordCount\":881,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png\",\"keywords\":[\"hoteleria\",\"ventas\"],\"articleSection\":[\"Estrategia\",\"Hoteler\u00eda\",\"Tecnologia\",\"Ventas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/\",\"name\":\"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png\",\"datePublished\":\"2026-02-23T15:51:02+00:00\",\"dateModified\":\"2026-02-23T15:51:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/","og_locale":"en_US","og_type":"article","og_title":"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam","og_description":"Aumentar las reservas directas no significa invertir m\u00e1s en anuncios o herramientas. Muchos hoteles independientes crecen aprovechando mejor lo que ya tienen. Las OTAs, Google, el sitio web propio y los hu\u00e9spedes anteriores esconden oportunidades valiosas. Peque\u00f1os ajustes en la presencia online, en la facilidad de reservar y en la relaci\u00f3n post-estancia ya generan un […]","og_url":"https:\/\/hsmailatam.org\/en\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/","og_site_name":"HSMAI Latam","article_published_time":"2026-02-23T15:51:02+00:00","article_modified_time":"2026-02-23T15:51:11+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png","type":"image\/png"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente","datePublished":"2026-02-23T15:51:02+00:00","dateModified":"2026-02-23T15:51:11+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/"},"wordCount":881,"image":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png","keywords":["hoteleria","ventas"],"articleSection":["Estrategia","Hoteler\u00eda","Tecnologia","Ventas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/","url":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/","name":"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png","datePublished":"2026-02-23T15:51:02+00:00","dateModified":"2026-02-23T15:51:11+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-28-de-jan.-de-2026-10_42_14.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/cinco-formas-gratuitas-de-aumentar-las-reservas-directas-en-tu-hotel-independiente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Cinco formas gratuitas de aumentar las reservas directas en tu hotel independiente"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=5912"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5912\/revisions"}],"predecessor-version":[{"id":5915,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5912\/revisions\/5915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/5913"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=5912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=5912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=5912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}