{"id":5963,"date":"2026-04-01T13:40:17","date_gmt":"2026-04-01T16:40:17","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5963"},"modified":"2026-04-01T13:48:07","modified_gmt":"2026-04-01T16:48:07","slug":"del-presupuesto-a-la-prevision-estrategica","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/del-presupuesto-a-la-prevision-estrategica\/","title":{"rendered":"From budgeting to strategic forecasting"},"content":{"rendered":"<p>In the hospitality industry, adaptability is not just a competitive advantage; it&#039;s the foundation of resilience. As guest expectations evolve and market dynamics accelerate, financial planning needs to shift from rigid routines to agile, data-driven strategies. The most forward-thinking organizations in the sector are leading this change by moving beyond static annual budgets and adopting continuous forecasting\u2014a transformative approach that enables smarter, faster decision-making.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Why the traditional budget is no longer enough<\/strong><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For decades, the annual budget was the cornerstone of financial discipline in the hotel industry. It provides structure, aligns teams, and defines clear objectives for the coming year. However, the current environment is characterized by volatility, with sudden shifts in demand, transformations in the labor market, and unpredictable costs. Static budgets, built on assumptions made months ago, quickly become outdated and place leaders in a reactive rather than a strategic position.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The solution isn&#039;t to abandon the annual budget, but to evolve it. Continuous forecasting builds on the strengths of the traditional model and incorporates frequent updates that reflect real-time data and market realities. This hybrid approach combines long-term stability with short-term agility, allowing organizations to adjust with greater confidence.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What differentiates continuous forecasts<\/strong><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continuous forecasting is a living financial model. Instead of defining figures only once a year, finance teams update projections regularly, typically monthly or quarterly, based on actual performance and emerging trends. This dynamic approach offers several advantages:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Real-time response<\/strong><strong><br><\/strong>Leaders can adjust their plans based on occupancy, lodging revenue, or costs, reducing surprises and taking advantage of opportunities.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Proactive risk management<\/strong><strong><br><\/strong>Early identification of risks and opportunities allows for timely intervention, protecting margins and guest satisfaction.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Strategic alignment<\/strong><strong><br><\/strong>Continuous forecasting fosters collaboration between finance, operations, and revenue management, reducing silos and aligning teams around common goals.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Main benefits of continuous forecasting<\/strong><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continuous forecasting goes beyond improving accuracy. It redefines the role of finance in the hospitality industry. By shifting from a retrospective approach to a forward-looking one, finance teams become true business partners, driving growth and innovation. Key benefits include:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Greater visibility<\/strong><strong><br><\/strong>A clear and up-to-date view of cash flow and performance across all properties.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>More agile decisions<\/strong><strong><br><\/strong>Data-driven insights enable rapid action, whether it&#039;s reallocating resources or launching new initiatives.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Expanded collaboration<\/strong><strong><br><\/strong>Integrated planning connects finance, operations, and revenue management, ensuring that everyone is working towards the same goals.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Planning for growth in a dynamic sector<\/strong><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continuous forecasting represents more than a technical update. It reflects a shift in mindset. Hotel organizations that embrace continuous planning are better equipped to anticipate changes, seize new opportunities, and manage uncertainty with confidence.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In an increasingly dynamic environment, smarter planning isn&#039;t optional. It&#039;s essential. By embracing continuous forecasting and leveraging modern technologies, finance teams become architects of resilience and growth, helping their organizations thrive regardless of the future scenario.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ready to lead this change? Start the conversation about continuous forecasting in your organization and turn financial planning into a true strategic advantage.<\/p>","protected":false},"excerpt":{"rendered":"<p>En la hoteler\u00eda, la adaptabilidad no es solo una ventaja competitiva. Es la base de la resiliencia. A medida que evolucionan las expectativas de los hu\u00e9spedes y se acelera la din\u00e1mica del mercado, la planificaci\u00f3n financiera necesita pasar de rutinas r\u00edgidas a estrategias \u00e1giles, basadas en datos. Las organizaciones m\u00e1s visionarias del sector est\u00e1n liderando [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,13,50],"tags":[34,43,36],"class_list":["post-5963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuicion","category-hoteleria","category-revenue-management","tag-distribucion","tag-hoteleria-2","tag-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/del-presupuesto-a-la-prevision-estrategica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"En la hoteler\u00eda, la adaptabilidad no es solo una ventaja competitiva. Es la base de la resiliencia. A medida que evolucionan las expectativas de los hu\u00e9spedes y se acelera la din\u00e1mica del mercado, la planificaci\u00f3n financiera necesita pasar de rutinas r\u00edgidas a estrategias \u00e1giles, basadas en datos. Las organizaciones m\u00e1s visionarias del sector est\u00e1n liderando [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/del-presupuesto-a-la-prevision-estrategica\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T16:40:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T16:48:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Del presupuesto a la previsi\u00f3n estrat\u00e9gica\",\"datePublished\":\"2026-04-01T16:40:17+00:00\",\"dateModified\":\"2026-04-01T16:48:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/\"},\"wordCount\":653,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1760033254-1.webp\",\"keywords\":[\"distribuci\u00f3n\",\"hoteleria\",\"revenue management\"],\"articleSection\":[\"Distribuici\u00f3n\",\"Hoteler\u00eda\",\"Revenue Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/\",\"name\":\"Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1760033254-1.webp\",\"datePublished\":\"2026-04-01T16:40:17+00:00\",\"dateModified\":\"2026-04-01T16:48:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1760033254-1.webp\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1760033254-1.webp\",\"width\":800,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/del-presupuesto-a-la-prevision-estrategica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Del presupuesto a la previsi\u00f3n estrat\u00e9gica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/del-presupuesto-a-la-prevision-estrategica\/","og_locale":"en_US","og_type":"article","og_title":"Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam","og_description":"En la hoteler\u00eda, la adaptabilidad no es solo una ventaja competitiva. Es la base de la resiliencia. A medida que evolucionan las expectativas de los hu\u00e9spedes y se acelera la din\u00e1mica del mercado, la planificaci\u00f3n financiera necesita pasar de rutinas r\u00edgidas a estrategias \u00e1giles, basadas en datos. Las organizaciones m\u00e1s visionarias del sector est\u00e1n liderando [&hellip;]","og_url":"https:\/\/hsmailatam.org\/en\/del-presupuesto-a-la-prevision-estrategica\/","og_site_name":"HSMAI Latam","article_published_time":"2026-04-01T16:40:17+00:00","article_modified_time":"2026-04-01T16:48:07+00:00","og_image":[{"width":800,"height":480,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp","type":"image\/webp"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Del presupuesto a la previsi\u00f3n estrat\u00e9gica","datePublished":"2026-04-01T16:40:17+00:00","dateModified":"2026-04-01T16:48:07+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/"},"wordCount":653,"image":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp","keywords":["distribuci\u00f3n","hoteleria","revenue management"],"articleSection":["Distribuici\u00f3n","Hoteler\u00eda","Revenue Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/","url":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/","name":"Del presupuesto a la previsi\u00f3n estrat\u00e9gica - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp","datePublished":"2026-04-01T16:40:17+00:00","dateModified":"2026-04-01T16:48:07+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/1760033254-1.webp","width":800,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/del-presupuesto-a-la-prevision-estrategica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Del presupuesto a la previsi\u00f3n estrat\u00e9gica"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=5963"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5963\/revisions"}],"predecessor-version":[{"id":5966,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/5963\/revisions\/5966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/5964"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=5963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=5963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=5963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}