{"id":5971,"date":"2026-04-01T13:58:10","date_gmt":"2026-04-01T16:58:10","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5971"},"modified":"2026-04-01T13:59:54","modified_gmt":"2026-04-01T16:59:54","slug":"si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\/","title":{"rendered":"If the price is the same, the one with the relationship wins."},"content":{"rendered":"<p>Points, status recognition and upgrades become the main differentiators of direct channels for hotel brands.<\/p>\n\n\n\n<p>Industry observers highlight loyalty benefits as the most significant advantage hotels still hold in the ongoing competition between direct booking channels and intermediaries. Price differences between channels have narrowed, but loyalty programs continue to offer tangible incentives for guests to book directly.<\/p>\n\n\n\n<p>The accumulation of points, recognition of elite status, and eligibility for upgrades generate added value that third-party platforms generally fail to replicate. For hotels, strengthening their loyalty programs remains a strategic lever for protecting margins and deepening guest relationships.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Key points<\/strong><\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Loyalty drives the value of the direct channel<\/strong><strong><br><\/strong>Points, status recognition, and exclusive benefits offer hotels a clear advantage, which helps increase the conversion rate of direct bookings.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Elite benefits influence the guest&#039;s decision<\/strong><strong><br><\/strong>Upgrades, late check-out, and personalized amenities often motivate frequent travelers to avoid intermediaries.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Data ownership strengthens the relationship<\/strong><strong><br><\/strong>Direct bookings guarantee better access to guest data, enabling targeted marketing, personalization, and encouragement of repeat purchases.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>OTA rewards rarely replace brand loyalty<\/strong><strong><br><\/strong>Third-party platforms may offer incentives, but they generally do not provide in-hotel recognition or experiential value.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Strategic investment in loyalty makes all the difference<\/strong><strong><br><\/strong>Hotels that actively promote and evolve their loyalty programs are better positioned to sustain direct booking share and reduce distribution costs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Puntos, reconocimiento de estatus y upgrades se convierten en los principales diferenciales de los canales directos de las marcas hoteleras. Observadores del sector destacan los beneficios de fidelidad como la ventaja m\u00e1s relevante que los hoteles a\u00fan mantienen en la competencia constante entre los canales directos de reserva y los intermediarios. Las diferencias de precio [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,13,52,51],"tags":[43,33],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-hoteleria","category-marketing","category-ventas","tag-hoteleria-2","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Si el precio es el mismo, gana quien tiene la relaci\u00f3n - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si el precio es el mismo, gana quien tiene la relaci\u00f3n - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"Puntos, reconocimiento de estatus y upgrades se convierten en los principales diferenciales de los canales directos de las marcas hoteleras. Observadores del sector destacan los beneficios de fidelidad como la ventaja m\u00e1s relevante que los hoteles a\u00fan mantienen en la competencia constante entre los canales directos de reserva y los intermediarios. Las diferencias de precio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T16:58:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T16:59:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/04\/FOTO-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Si el precio es el mismo, gana quien tiene la relaci\u00f3n\",\"datePublished\":\"2026-04-01T16:58:10+00:00\",\"dateModified\":\"2026-04-01T16:59:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/\"},\"wordCount\":315,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FOTO-1-1.jpg\",\"keywords\":[\"hoteleria\",\"ventas\"],\"articleSection\":[\"Estrategia\",\"Hoteler\u00eda\",\"Marketing\",\"Ventas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-precio-es-el-mismo-gana-quien-tiene-la-relacion\\\/\",\"name\":\"Si el precio es el mismo, gana quien tiene la relaci\u00f3n - 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