{"id":5976,"date":"2026-04-17T14:35:52","date_gmt":"2026-04-17T17:35:52","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=5976"},"modified":"2026-04-17T14:35:53","modified_gmt":"2026-04-17T17:35:53","slug":"hsmai-destaca-el-liderazgo-como-factor-clave-para-el-futuro-de-la-hoteleria-durante-la-leadership-conference-en-los-angeles","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/hsmai-destaca-el-liderazgo-como-factor-clave-para-el-futuro-de-la-hoteleria-durante-la-leadership-conference-en-los-angeles\/","title":{"rendered":"HSMAI highlights leadership as a key factor for the future of the hotel industry during the Leadership Conference in Los Angeles\u00a0"},"content":{"rendered":"<p><em>The event brought together Heads and Board members from across the Americas to discuss ongoing disruptions, new market demands, and the strategic role of hospitality.\u00a0<\/em><br><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>HSMAI (Hospitality Sales &amp; Marketing Association International), a global association dedicated to the development of executives and professionals in the hospitality and tourism industry focused on Sales, Revenue Management, Distribution and Marketing, held the HSMAI Leadership Conference in March in Los Angeles (California), bringing together global executives and specialists (only Heads of chapters from the Americas and board members) to discuss the main challenges and opportunities of hotel leadership in a scenario of constant transformation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Latin America was represented by Gabriela Otto, president of HSMAI Brazil and Latam, who closely followed the debates and trends presented.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the main insights from the meeting was shared by Brian Hicks, CEO of HSMAI Global, who highlighted that the hospitality industry is not facing a single change, but a continuous disruption, driven by factors such as technology, workforce transformation, new guest expectations, and economic and operational pressures.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThe challenge isn\u2019t technological, it\u2019s one of leadership. The hotel industry doesn\u2019t need those who react to change, but those who anticipate it clearly. In the next five years, it won\u2019t be their repertoire that differentiates leaders, but their ability to make consistent decisions amidst complexity,\u201d Brian stated.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Other highlights of the event included:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00b7 <strong>Leadership requires clarity<\/strong>: an essential competency for the new generation of leaders. In this context, HSMAI reinforced its positioning as \u201cthe home of the modern business leader\u201d, promoting a global community capable of collaboratively navigating the challenges of the future;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00b7 <strong>Current leadership challenges<\/strong>Technological disruption, rising traveler expectations, labor shortages, economic uncertainties, and pressure for results are all part of the current scenario. Data presented indicates, for example, that 771% of leaders feel overburdened (201% perform 801% of the work), while only 491% claim to clearly understand their companies&#039; strategic priorities, reflecting the need for more aligned and communicative leadership;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00b7 <strong>Connection, communication and collaboration<\/strong>These are the fundamental pillars for leading more intelligently. This was highlighted by Alain Hunkins, a leadership specialist and Forbes contributor, in his presentation. He emphasized that leadership is behavior, not position, and that aligned teams outperform talented but disorganized teams.;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00b7 <strong>Hospitality as a competitive advantage<\/strong>Customer experience is now measured not only by satisfaction, but also by the emotion and connection generated throughout the journey. Technical excellence without human warmth becomes a commodity, while small gestures have the power to create lasting memories. Consistency was also highlighted as more important than isolated actions, reinforcing the importance of an organizational culture based on repeated, daily behaviors.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to the president of the organization in Brazil and Latin America, effective leadership today &quot;involves reducing human friction to accelerate results, which requires active listening, clarity in communication, and environments that encourage real collaboration, even with room for constructive disagreements.&quot;.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Furthermore, the key differentiator in the hotel industry lies in how people feel during their stay. \u201cTrue hospitality goes beyond service and becomes connection. That is the path to generating value, loyalty, and sustainable results for the sector,\u201d Gabriela concluded.<\/p>","protected":false},"excerpt":{"rendered":"<p>El evento reuni\u00f3 a Heads y miembros del Board de las Am\u00e9ricas para debatir disrupciones continuas, nuevas demandas del mercado y el rol estrat\u00e9gico de la hospitalidad\u00a0 HSMAI (Hospitality Sales &amp; Marketing Association International), asociaci\u00f3n global dedicada al desarrollo de ejecutivos y profesionales de hoteler\u00eda y turismo enfocados en Ventas, Revenue Management, Distribuci\u00f3n y Marketing, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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