{"id":6258,"date":"2026-05-21T16:18:19","date_gmt":"2026-05-21T19:18:19","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=6258"},"modified":"2026-05-21T16:18:20","modified_gmt":"2026-05-21T19:18:20","slug":"menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/","title":{"rendered":"Less anticipation and more pressure: the new challenge of Revenue Management"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Last-minute booking behavior is shortening buying windows and creating new challenges for forecasting, pricing, and profitability as demand patterns transform.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Booking windows continue to shorten<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchasing behavior has changed. Travelers are making decisions closer and closer to their arrival date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">STR data indicates that, in many markets, booking windows remain between 10% and 20% shorter than in 2019, especially in the urban and short-haul leisure segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the distribution pattern also evolved. Expedia notes that more than half of bookings are now made via mobile, with a growing proportion made during the same week as the trip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a demand curve that forms later and with less visibility.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Forecast models under pressure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of last-minute bookings challenges traditional Revenue Management models, which rely on longer booking curves to forecast demand and define pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With less future visibility, forecast accuracy decreases and dependence on real-time data and short-term demand signals increases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This forces Revenue Managers to make decisions closer to the arrival date, with less margin for error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response, the use of dynamic pricing and automated tools is growing to keep pace with changes in demand more quickly.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The distribution mix is changing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shorter windows also impact sales channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last-minute bookings tend to be made via mobile and OTAs, channels optimized for quick decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move may increase distribution costs, as bookings through third parties typically have higher commissions than the direct channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the hotel loses some of its ability to influence the customer&#039;s decision through campaigns or loyalty programs, since the choice occurs very close to the trip.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Income opportunities and decisions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the challenges, shorter windows also open up room for gains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When demand consolidates late and strongly, it is possible to sustain higher rates, especially during periods of high occupancy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, in scenarios of weaker demand, last-minute behavior can lead to more aggressive discounts to complete inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is greater tariff volatility, with prices increasingly dependent on short-term variations.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impacts for owners<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For owners and managing brands, this move demands greater operational flexibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue management strategies need to adapt to shorter decision cycles, while marketing and distribution must keep pace with increasingly mobile- and real-time-oriented behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is also an additional challenge: with less time between booking and arrival, opportunities for upselling and generating additional income before the stay decrease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this scenario, the ability to react quickly to changes in demand becomes a competitive differentiator.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Future outlook<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The consolidation of last-minute behavior indicates that the reduction in booking windows is not temporary, but structural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Deloitte, traders are increasingly investing in real-time pricing tools and data-driven systems to address this reduced visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the hotel industry, this represents a significant change in how demand is formed and how revenue is managed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who manage to operate with shorter cycles, while maintaining discipline in pricing and efficiency in distribution, will be better positioned in an increasingly dynamic market.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>El comportamiento de las reservas de \u00faltima hora est\u00e1 acortando las ventanas de compra y creando nuevos desaf\u00edos para la previsi\u00f3n, la fijaci\u00f3n de precios y la rentabilidad, a medida que los patrones de demanda se transforman. Las ventanas de reserva siguen acort\u00e1ndose El comportamiento de compra cambi\u00f3. Los viajeros est\u00e1n tomando decisiones cada vez [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[50],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"El comportamiento de las reservas de \u00faltima hora est\u00e1 acortando las ventanas de compra y creando nuevos desaf\u00edos para la previsi\u00f3n, la fijaci\u00f3n de precios y la rentabilidad, a medida que los patrones de demanda se transforman. Las ventanas de reserva siguen acort\u00e1ndose El comportamiento de compra cambi\u00f3. Los viajeros est\u00e1n tomando decisiones cada vez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T19:18:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T19:18:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management\",\"datePublished\":\"2026-05-21T19:18:19+00:00\",\"dateModified\":\"2026-05-21T19:18:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/\"},\"wordCount\":701,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/foto_extraida-e1778186391206.png\",\"articleSection\":[\"Revenue Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/\",\"name\":\"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/foto_extraida-e1778186391206.png\",\"datePublished\":\"2026-05-21T19:18:19+00:00\",\"dateModified\":\"2026-05-21T19:18:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/foto_extraida-e1778186391206.png\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/foto_extraida-e1778186391206.png\",\"width\":586,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/","og_locale":"en_US","og_type":"article","og_title":"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam","og_description":"El comportamiento de las reservas de \u00faltima hora est\u00e1 acortando las ventanas de compra y creando nuevos desaf\u00edos para la previsi\u00f3n, la fijaci\u00f3n de precios y la rentabilidad, a medida que los patrones de demanda se transforman. Las ventanas de reserva siguen acort\u00e1ndose El comportamiento de compra cambi\u00f3. Los viajeros est\u00e1n tomando decisiones cada vez [&hellip;]","og_url":"https:\/\/hsmailatam.org\/en\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/","og_site_name":"HSMAI Latam","article_published_time":"2026-05-21T19:18:19+00:00","article_modified_time":"2026-05-21T19:18:20+00:00","og_image":[{"width":586,"height":363,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png","type":"image\/png"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management","datePublished":"2026-05-21T19:18:19+00:00","dateModified":"2026-05-21T19:18:20+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/"},"wordCount":701,"image":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png","articleSection":["Revenue Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/","url":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/","name":"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png","datePublished":"2026-05-21T19:18:19+00:00","dateModified":"2026-05-21T19:18:20+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/05\/foto_extraida-e1778186391206.png","width":586,"height":363},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/menos-anticipacion-y-mas-presion-el-nuevo-desafio-del-revenue-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Menos anticipaci\u00f3n y m\u00e1s presi\u00f3n: el nuevo desaf\u00edo del Revenue Management"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"predecessor-version":[{"id":6261,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6258\/revisions\/6261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/6259"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}