{"id":6374,"date":"2026-06-08T18:23:13","date_gmt":"2026-06-08T21:23:13","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=6374"},"modified":"2026-06-08T18:23:14","modified_gmt":"2026-06-08T21:23:14","slug":"si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/","title":{"rendered":"If income growth is everyone&#039;s responsibility, who is accountable for it?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Is there commercial alignment?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This article arose from a recent discussion held by an HSMAI Marketing Advisory Board. The conversation quickly moved beyond just structure to address accountability for results, because that&#039;s typically where problems begin to surface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data from a survey conducted with executives reveals a significant difference between what leaders advocate and what happens in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the 91% survey of leaders recognizes the importance of strategic alignment, fewer than one in seven believe their organization actually achieves it. Aligned companies deliver superior financial results, but many sales teams still struggle to define who should lead growth when functions begin to overlap.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The promise and challenges of the business model<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The integrated business model emerged with the promise of reducing silos and improving decision-making. In theory, it works. Sales, Marketing, Revenue Management, and Technology began sharing data, dashboards, and meetings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the definition of responsibilities did not always evolve at the same pace. Growth became everyone&#039;s responsibility, but it ceased to be the direct responsibility of any one person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This difference becomes even more apparent within hotels, where incentives, reporting structures, and pressures for short-term results converge. It is precisely at this level that alignment either takes hold or breaks down.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Is the real challenge in customer responsibility?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The consensus among the participants in the discussion was that responsibility towards the customer is still not clearly defined.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Marketing usually controls demand generation and data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Sales manages relationships and volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Revenue Management manages pricing, demand patterns, and shift decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Technology provides information for all areas and expects someone to determine what really matters.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a large volume of information, few concrete actions, and frequent disagreements about what constitutes success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is not with the tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another point that became clear during the conversation is that the tools are not the real challenge. Most organizations already have:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Business intelligence platforms<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf CRM systems<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Revenue analysis tools<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Accountability is also diluted by differing incentive models. In executive positions, business leaders typically share goals related to total revenue performance. Within hotels, however, bonuses and performance indicators often follow different paths.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Marketing automation<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The question raised several times was who decides what should happen after the data appears.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without a clearly defined authority, insights remain merely observations and do not translate into action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where does the alignment stop working?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alignment seems to work at the highest levels of organizations, but tends to fragment as decisions get closer to the host.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Average volume or rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Channel contribution or profitability<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Brand priorities or owner expectations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Alignment weakens precisely where execution becomes most important.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some teams are working on overall revenue growth through shared objectives, even if they use different metrics. Others are rotating leadership of sales meetings so that each area can lead discussions and decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These approaches help reduce narrow views, but still depend on clear leadership to work consistently.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The transformation of commercial leadership<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#039;s business leader doesn&#039;t need to be an expert in every system. The discussion highlighted the importance of respect, humility, and a sufficient understanding of different areas to formulate better questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial leadership is increasingly less dependent on deep specialization in a single function and more on the ability to connect decisions with budgets, forecasts, and asset performance across the organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the discussion, it became clear that leading growth doesn&#039;t necessarily require more structures. It requires visible accountability, aligned incentives, and the freedom to prioritize long-term results over isolated gains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That role is less about mastering a single area and more about the ability to connect different areas to generate profitability, not just performance.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questions that remain for the sales teams:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf If growth is everyone&#039;s responsibility, is it really anyone&#039;s responsibility?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Who is responsible for growth within the hotel: the general manager, the commercial leader, the brand, or asset management?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Where is the responsibility for results currently concentrated, and is that model working?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Are we truly integrating the strategy or just adding more tools?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Who decides what actions will be taken based on all that information?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Where do the greatest commercial tensions arise between Sales and Revenue Management, Marketing and Sales, brand and hotel, or technology and ease of use?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Does the organization reward collaboration or only individual performance in each area?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf If the incentives changed, but the structure remained the same, would the behavior also change?<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfExiste alineaci\u00f3n comercial? Este art\u00edculo surgi\u00f3 a partir de una discusi\u00f3n reciente realizada por un Consejo Consultivo de Marketing de HSMAI. La conversaci\u00f3n r\u00e1pidamente dej\u00f3 de tratar solo sobre la estructura para abordar la responsabilidad por los resultados, porque normalmente es en ese punto donde los problemas comienzan a aparecer. Datos de una encuesta realizada [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52],"tags":[32],"class_list":["post-6374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsmailatam.org\/en\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam\" \/>\n<meta property=\"og:description\" content=\"\u00bfExiste alineaci\u00f3n comercial? Este art\u00edculo surgi\u00f3 a partir de una discusi\u00f3n reciente realizada por un Consejo Consultivo de Marketing de HSMAI. La conversaci\u00f3n r\u00e1pidamente dej\u00f3 de tratar solo sobre la estructura para abordar la responsabilidad por los resultados, porque normalmente es en ese punto donde los problemas comienzan a aparecer. Datos de una encuesta realizada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsmailatam.org\/en\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/\" \/>\n<meta property=\"og:site_name\" content=\"HSMAI Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T21:23:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T21:23:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/\"},\"author\":{\"name\":\"Ana Kelly\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"headline\":\"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l?\",\"datePublished\":\"2026-06-08T21:23:13+00:00\",\"dateModified\":\"2026-06-08T21:23:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/\"},\"wordCount\":923,\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/\",\"name\":\"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg\",\"datePublished\":\"2026-06-08T21:23:13+00:00\",\"dateModified\":\"2026-06-08T21:23:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg\",\"contentUrl\":\"https:\\\/\\\/hsmailatam.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/hsmailatam.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#website\",\"url\":\"https:\\\/\\\/hsmailatam.org\\\/\",\"name\":\"HSMAI Latam\",\"description\":\"The Hospitality Sales and Marketing Association International\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hsmailatam.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hsmailatam.org\\\/#\\\/schema\\\/person\\\/19839e2feb61be86d9a814d36231b5d4\",\"name\":\"Ana Kelly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g\",\"caption\":\"Ana Kelly\"},\"url\":\"https:\\\/\\\/hsmailatam.org\\\/en\\\/author\\\/ana-kelly\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hsmailatam.org\/en\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/","og_locale":"en_US","og_type":"article","og_title":"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam","og_description":"\u00bfExiste alineaci\u00f3n comercial? Este art\u00edculo surgi\u00f3 a partir de una discusi\u00f3n reciente realizada por un Consejo Consultivo de Marketing de HSMAI. La conversaci\u00f3n r\u00e1pidamente dej\u00f3 de tratar solo sobre la estructura para abordar la responsabilidad por los resultados, porque normalmente es en ese punto donde los problemas comienzan a aparecer. Datos de una encuesta realizada [&hellip;]","og_url":"https:\/\/hsmailatam.org\/en\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/","og_site_name":"HSMAI Latam","article_published_time":"2026-06-08T21:23:13+00:00","article_modified_time":"2026-06-08T21:23:14+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg","type":"image\/jpeg"}],"author":"Ana Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Kelly","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#article","isPartOf":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/"},"author":{"name":"Ana Kelly","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"headline":"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l?","datePublished":"2026-06-08T21:23:13+00:00","dateModified":"2026-06-08T21:23:14+00:00","mainEntityOfPage":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/"},"wordCount":923,"image":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg","keywords":["marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/","url":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/","name":"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l? - HSMAI Latam","isPartOf":{"@id":"https:\/\/hsmailatam.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#primaryimage"},"image":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#primaryimage"},"thumbnailUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg","datePublished":"2026-06-08T21:23:13+00:00","dateModified":"2026-06-08T21:23:14+00:00","author":{"@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4"},"breadcrumb":{"@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#primaryimage","url":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg","contentUrl":"https:\/\/hsmailatam.org\/wp-content\/uploads\/2026\/06\/business-people-working-using-technology-connect-with-others-1536x1024-1.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/hsmailatam.org\/si-el-crecimiento-de-ingresos-es-responsabilidad-de-todos-quien-responde-por-el\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/hsmailatam.org\/"},{"@type":"ListItem","position":2,"name":"Si el crecimiento de ingresos es responsabilidad de todos, \u00bfqui\u00e9n responde por \u00e9l?"}]},{"@type":"WebSite","@id":"https:\/\/hsmailatam.org\/#website","url":"https:\/\/hsmailatam.org\/","name":"HSMAI Latam","description":"The Hospitality Sales and Marketing Association International","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hsmailatam.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hsmailatam.org\/#\/schema\/person\/19839e2feb61be86d9a814d36231b5d4","name":"Ana Kelly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e90900c9a666be6c6b36f4f4265e80ef91c9a940568b3feaec6ae7e8c6fb50?s=96&d=mm&r=g","caption":"Ana Kelly"},"url":"https:\/\/hsmailatam.org\/en\/author\/ana-kelly\/"}]}},"_links":{"self":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/comments?post=6374"}],"version-history":[{"count":2,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6374\/revisions"}],"predecessor-version":[{"id":6377,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/posts\/6374\/revisions\/6377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media\/6376"}],"wp:attachment":[{"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/media?parent=6374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/categories?post=6374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsmailatam.org\/en\/wp-json\/wp\/v2\/tags?post=6374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}