{"id":6406,"date":"2026-06-23T16:14:18","date_gmt":"2026-06-23T19:14:18","guid":{"rendered":"https:\/\/hsmailatam.org\/?p=6406"},"modified":"2026-06-23T16:14:19","modified_gmt":"2026-06-23T19:14:19","slug":"hsmai-brasil-y-latam-lleva-a-los-heads-de-chapters-de-la-region-a-la-commercial-strategy-conference-2026-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/hsmailatam.org\/en\/hsmai-brasil-y-latam-lleva-a-los-heads-de-chapters-de-la-region-a-la-commercial-strategy-conference-2026-en-estados-unidos\/","title":{"rendered":"HSMAI Brazil and Latin America is taking the heads of chapters from the region to the Commercial Strategy Conference 2026 in the United States"},"content":{"rendered":"

People in the photo, from left to right:
Danilo Toledo \u2013 Portfolio Manager Chile and Peru at Essendi & Head HSMAI Chile
Christian Ortiz \u2013 Director of Revenue Management at Sandos Hotels & Resorts and Head of HSMAI Cancun-Riviera Maya
Cristiane Mors \u2013 Sales and Marketing Director of Laghetto Hot\u00e9is and Head of HSMAI Brazil \u2013 South Region
Claudia Delgado \u2013 Director of CDO Tourism Marketing and Events and Head of HSMAI Colombia
Mait\u00ea Dall'Onder \u2013 Director of Rede Dall'Onder de Hot\u00e9is and Board Member HSMAI Brazil \u2013 Southern Region
Gabriela Otto \u2013 CEO of GO Consultoria and President of HSMAI Brazil & Latam
Stephanie O'Campo \u2013 Senior Director, Brand Performance Support, CALA at Hilton and Head HSMAI Mexico
Brian Hicks \u2013 President and CEO of HSMAI<\/em><\/p>\n\n\n\n

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HSMAI Brazil and Latin America is taking the heads of chapters from the region to the Commercial Strategy Conference 2026 in the United States<\/p>\n\n\n\n

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The Latin American delegation participated in the discussions that are defining the future of business strategy in the global hotel industry, from the economic scenario to the role of artificial intelligence.<\/p>\n\n\n\n

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HSMAI (Hospitality Sales and Marketing Association International) Brazil and Latin America brought chapter heads from across the region to participate in the HSMAI Commercial Strategy Conference 2026 (CSC), held on June 16 and 17 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. Organized by HSMAI, the event brought together hospitality business leaders from around the world for keynote speeches, 28 breakout sessions, partner showcases, and networking opportunities.<\/p>\n\n\n\n

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For Gabriela Otto, president of HSMAI Brazil and Latam, the region's participation in the main business strategy event for the global hotel industry represents an important step in bringing the Latin American market closer to the discussions that shape the sector's global agenda.<\/p>\n\n\n\n

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\u201cTaking the heads of our chapters to the Commercial Strategy Conference means putting Latin America at the heart of the conversation that is defining the future of the hotel industry. We are returning with a very clear vision of where the market is headed and with a commitment to bringing these trends closer to the reality of our hotels and professionals in the region,\u201d he explains.<\/p>\n\n\n\n

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The CSC is the evolution of HSMAI's traditional Revenue Optimization Conference (ROC) and Marketing Strategy Conference, now unified into a single event that brings together sales, marketing, revenue management, and distribution under the concept of integrated business strategy. According to Brian Hicks, President and Global CEO of HSMAI, the hospitality industry is undergoing a period of accelerated transformation that demands a more integrated and agile business approach. That is precisely the purpose of the conference: to bring together the most innovative minds in the sector to rethink what lies ahead.<\/p>\n\n\n\n

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Among the topics that marked the debates of the CSC 2026, the following stood out:<\/p>\n\n\n\n

    \n
  • Economic and geopolitical scenario: the session \u201cNew Realities Ahead: Navigating North America's Economic and Geopolitical Crosswind\u201d addressed how macroeconomic and geopolitical uncertainties directly impact hotel business strategies;<\/li>\n\n\n\n
  • The end of siloed operations: hotels and hotel chains are moving towards integrated business structures, where sales, marketing, revenue management and distribution operate together, with a single view of data throughout the guest experience;<\/li>\n\n\n\n
  • Revenue beyond the room: hotels are exploring the commercial potential of areas such as food and beverage as a revenue strategy and not just as a complementary operation, the central theme of the session \u201cBeyond the Menu: Unlocking F&B Revenue Potential\u201d;<\/li>\n\n\n\n
  • Hospitality as a revenue driver: guest experience is gaining prominence within business strategies, with sessions such as \u201cEnhanced Hospitality\u201d showing how care and service are directly connected to the financial results of operations;<\/li>\n\n\n\n
  • Fan culture applied to the hotel industry: the session \u201cFrom Occupancy to Obsession: What Hotels Can Learn from Fan Culture\u201d presented an innovative look at how to generate engagement and loyalty from guests by drawing inspiration from fandoms;<\/li>\n\n\n\n
  • Technology and AI at the forefront of commerce: presentations of various artificial intelligence solutions for demand forecasting, dynamic pricing and automation of revenue management and distribution processes.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    HSMAI Brazil and Latam together with global leadership<\/strong><\/p>\n\n\n\n

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    During the event, the Latin American delegation also met with Brian Hicks, President and CEO of HSMAI, in a meeting that symbolizes the growing closer ties between the organization's global leadership and the region, which is gaining increasing prominence within the association. Currently, HSMAI Brazil and Latin America has boards in eight chapters across various countries that actively participate in international discussions.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Personas en la foto, de izquierda a derecha:Danilo Toledo \u2013 Portfolio Manager Chile y Per\u00fa en Essendi & Head HSMAI ChileChristian Ortiz \u2013 Director de Revenue Management de Sandos Hotels & Resorts y Head HSMAI Canc\u00fan-Riviera MayaCristiane Mors \u2013 Directora de Ventas y Marketing de Laghetto Hot\u00e9is y Head HSMAI Brasil \u2013 Regi\u00f3n SurClaudia Delgado […]<\/p>\n","protected":false},"author":4,"featured_media":6407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[43],"class_list":["post-6406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoteleria","tag-hoteleria-2"],"yoast_head":"\nHSMAI Brasil y Latam lleva a los heads de chapters de la regi\u00f3n a la Commercial Strategy Conference 2026, en Estados Unidos - 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