The HSMAI Strategy Conference Peru 2025 brought together hoteliers and leaders in sales, marketing and revenue management in Lima for a morning of learning, insights and discussions about the new business challenges of the sector.
Held on November 26 at NOS PUCP, the event highlighted commercial leadership, innovation, and the impact of artificial intelligence in the hotel industry. Experts from Marriott, Hilton, Aranwa, Attach Group, and other leading companies shared strategies and real-world case studies that are already transforming results in Latin America.
The event reinforced the importance of integrating AI, data, and strategic vision to boost the growth of the Peruvian hotel industry.