HSMAI ROC (Revenue Optimization Conference)
The HSMAI ROC (Revenue Optimization Conference) is the HSMAI event dedicated to Revenue Management and Distribution in the hotel industry.
It brings together industry leaders and specialists to discuss market trends, business strategies, pricing, sales channels, technology, and growth opportunities.
An experience focused on practical content, high-level networking and generating results for the hospitality industry.
We will soon announce the date of the 2026 edition in Cancun and Riviera Maya.