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Hotel Marketing Clichés and How to Avoid Them

Travelers have seen it all before, and using these hackneyed phrases is the surest way to blend in. Even worse, marketing clichés don't create emotional connections or tell a story that captivates guests and makes them dream about their stay. Capturing the attention of your ideal audience is crucial. Instead, ditch the standard phrases and focus on authentic, targeted messaging.

Top 10 Hotel Marketing Clichés to Avoid

'Your home away from home'

This phrase doesn't convey what makes your property unique. Instead, highlight specific features that provide comfort and make guests feel at home.

  • Highlight hospitality elements, such as well-known bedding brands or smart TVs that allow guests to easily log into their streaming accounts.
  • Use guest testimonials to describe how at home they felt during their stay.

'Something for everyone'

This phrase dilutes your message. Focus on your core audience and tailor your messages to their needs and desires.

  • Create landing pages for different types of customers and segment your email list to reach the right people with the right content.
  • Identify and prioritize your primary target audience, such as families, couples, or individual leisure or business travelers.
  • Offer customized packages or experiences that cater to specific groups.
  • Use data or research to understand and communicate what each group values most.

'Luxury redefined'

Luxury is a vague concept and doesn't explain what makes your hotel different. Furthermore, the word 'luxury' is rarely used by brands truly positioned in this segment.

  • Show, don't tell. Photography and video are more effective ways to convey luxury than simply using the word "luxury."
  • Specify what luxury means to you: amenities, decor, or personalized services.
  • Highlight specific examples, such as world-class spa treatments or a Michelin-starred restaurant.

'Unforgettable experiences'

This phrase requires more specificity. Highlight exactly what makes your experiences unforgettable, whether it's a dinner led by a renowned chef or a hot air balloon ride at sunrise.

  • Detail specific experiences, such as private vineyard tours or sunset cruises. Don't list more than two or three experiences at a time.
  • Share stories or guest comments that explain what made their visit unforgettable.

'Located in the heart of [destination]'

It's a tired way of describing your location. Instead, highlight unique aspects of your surroundings, such as proximity to famous attractions or "hidden gems" (amazing but little-known places).

  • Describe your exact location in relation to landmarks, cultural attractions, or natural surroundings. Is it a five-minute walk or a 20-minute drive? Be clear so your potential guests can plan accordingly.
  • Give your team a spotlight. Having your staff share their favorite spots on your website, social media, and newsletter is a great way to offer hyperlocal tips that most outlets can't provide.
  • Stand out when your hotel offers exclusive access or a prime location near popular attractions, restaurants, or tours.

Beware of clichés!

They are overused, uninspiring, and don't communicate why your hotel is truly unique.

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Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.