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Breaking Silos: How AI and Data Are Reshaping Business Strategy in Hospitality

By Gabriela Otto, President of HSMAI Brazil and Latam, directly from Indianapolis, USA, at the HSMAI Commercial Strategy Week 2025

If anyone still believes that the great challenge for the hotel industry in 2025 is solely competing on price or DM, they're looking in the rearview mirror.
The panel “Breaking Down Silos: How AI and Data can Transform Hotel Commercial Strategy”, with Joe Spirito (Amadeus), Katie Moro (Amadeus) and Shane O'Flaherty (Microsoft), brought a clear vision: the future of commercial strategy depends on a true breakdown of the silos between Revenue, Sales, Marketing and Technology — with AI at its core.

Important fact: 98% of hoteliers worldwide already recognize that AI will bring significant benefits.
But few still have a consistent plan to integrate AI and data into a journey that generates real results (and not just more) dashboards).

Great insights from the panel:

  • Personalization has stopped being a trend and has become hyperpersonalization.
  • 50% of leisure guests are willing to share their data in exchange for personalized offers (Source: Amadeus Travel Dreams).
  • Guests no longer want "promotions," they want tailored experiences across all channels.
  • The influence of social media and content creators is reshaping the purchasing funnel.
  • China and India already show that more than 50% of travelers are directly influenced by content. creators, and this trend is also growing in Brazil.
  • Virtual tours and AI-generated content are new conversion tools.

The corporate traveler demands efficiency:

  • 78% of business travelers expect digital payments and self check-in.
  • The 25% prefers app-based and self-service interactions, which directly impacts operations and the creation of frictionless experience journeys.

AI Agent: The New Frontier.

As we speak of GenAI (which generates content), Agentic AI It goes further: it acts autonomously, makes decisions and executes actions without human intervention.

For the hotel industry, this means:

  • AI adjusting bids in real time;
  • AI interacting directly with marketplaces and future “purchasing assistants” for customers.

And the most provocative point: “Your next guest could be an AI agent.”
The panel was straightforward: from now on, hotels need to prepare their teams not only to serve human guests, but also to "converse" with digital agents who search, compare, and book on their behalf.

This implies:

  • Have structured content to be read by AI;
  • Ensure digital presence and authority;
  • Optimize for “Generative Engine Optimization” (not just SEO);
  • Provide consistent data (pricing, policies, availability) across all channels, with seamless communication machine-to-machine.

Practical opportunities:

  • Accelerate the integration of AI into all marketing and revenue flows.
  • Preparing hotel content and data to be “understood” by AI and digital agents.
  • Train teams to work in an ecosystem without silos, with total contribution goals, not just by channel or KPI alone.

Major hotel chains are investing heavily in AI. throughout the customer journey, from inspiration to post-stay, with significant results in revenue, productivity, and satisfaction:

  • Radisson Hotels: AI to personalize local marketing → +22% in ad revenue and +50% in productivity.
  • Hyatt: AI-powered booking engine → US$$ 40 million revenue increase in just 6 months.
  • Hilton: AI Concierge (“Connie”) → 50% reduction in counter time.
  • Four Seasons: AI-powered post-stay sentiment analysis → 31% increase in issue resolution and customer satisfaction.

AI isn't just a new button on the system. It's not a standalone feature, but the new fabric that ties together the entire business strategy.
Hotels that move ahead with integrated data, real-world usage AI Agent and a hyper-personalized journey will have a brutal competitive advantage in the next 12-24 months.

The question that remains: Is your hotel ready to welcome its first guest… with a digital assistant in charge of purchasing?

"It's not a question of whether AI will be used, but when, how, and by whom. And whoever applies it first will have a strong competitive advantage."
That was the practical message left here in Indianapolis.

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Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.