By Maína Pietrobelli, Business Development Director LatAm & Iberia at Plusgrade
A fixed asset cannot be scaled
Hotel teams in Mexico are excellent at filling rooms, but once those rooms are occupied, where does revenue growth come from? Too often, the business focus stops at check-in. But the guest journey doesn't, and that's where the untapped potential lies.
Why RevPAG matters, not just RevPAR
RevPAR has long been the standard. But if you're only measuring revenue per room, you're missing a bigger opportunity.
RevPAG—revenue per available guest—changes the focus. Because guests don't just stay. They arrive early, book spa treatments, order room service, take tours, have drinks, and stay late. Each of these moments is a revenue opportunity waiting to be unlocked.
You are closer than you think
Most hotels in Mexico already have what they need:
- A strong brand and a loyal local audience
- Points of contact throughout the Guest Journey
- Rich guest data that reveals preferences and moments
What is often missing is the connective strategy.
RevPAG isn't about adding more, but rather making better use of what you already have. When technology and strategy align, daily interactions become powerful revenue generators.
From minibars to microexperiences
RevPAG in action can be simple and scalable:
- Offer access to the spa before arrival or during the stay
- Offer special packages for birthdays or anniversaries
- Recommend local experiences through your app or concierge
- Offer additional meal packages, encouraging extra spending once guests have already paid for their room.
These are not large operational efforts, but rather strategic impulses based on guest behavior.
Why It Matters Now
Today's Mexican travelers are more digital, more experience-oriented, and more willing to spend—when offers feel personal. Hotels that shift from a room-centric approach to a guest-centric one will gain not only revenue, but also loyalty and share.