HSMAI Brazil & Latam: Gabriela Otto reveals trends that will redefine the hotel industry in 2026
By Gabriela Otto – President of HSMAI Brazil & Latam. The hotel industry is at a pivotal moment. After a year of intense technological and commercial transformations, 2025 solidified trends that should guide the market in 2026—from data integration and the strengthening of unified sales departments to the evolution of Artificial Intelligence […]









