By Waldin Duran – Commercial Director of the Peru Cluster, Meliá Lima and INNSIDE by Meliá Lima Miraflores
Boost your market presence and authentically connect with your audience. Discover the five essential topics to elevate your marketing strategy in 2024.
1. Integrates “Environmental, Social, and Governance” Practices
Reflect your commitment to the environment, community, and governance. ESG practices not only enhance your brand image but also attract socially and environmentally conscious guests. Consider sharing your sustainability initiatives, community projects, and ethical management policies.
2. Promote Local Attractions
Make your hotel the epicenter of the tourist experience. Highlight local attractions, from cultural sites to hidden gems of nature, and show how your property is the ideal starting point for exploring.
3. Rate User Generated Content
The power of shared experiences is immense. Encourage your guests to share their moments and use these authentic stories to build trust and credibility. This approach not only enriches your content but also fosters a vibrant community around your brand.
4. Connect with Local Events
Events are excellent demand generators. By reporting on events and festivals in your city, you not only keep your audience informed, but you also position yourself as a prime accommodation option during these periods.
5. Offer Unique and Personalized Experiences
Differentiate yourself by offering not just a place to sleep, but memorable experiences. From customized packages to exclusive services, highlight how your hotel goes above and beyond to satisfy and delight your guests.
How Can You Revolutionize Your Guest Experience in 2024?
Consider the impact of integrating ESG practices, promoting local attractions, enhancing user-generated content, connecting with local events, and offering unique experiences. Are you ready to innovate and transform your guests' stay with a content marketing strategy that makes a difference? Take the first step today toward an unforgettable experience.