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Microsegmentation, the key to personalization in hospitality

How to explore micromarket segmentation, its role in the hospitality industry, and its power to revolutionize customer service and marketing.

In the hotel industry, understanding the guest is fundamental. Market segmentation is one of the most effective ways to achieve this understanding. Market segmentation is a strategic process that divides a broad customer base into subsets of consumers with common needs, interests, and priorities. However, broad segmentation often falls short in today's dynamic and competitive landscape. To truly meet the needs of each guest, it is necessary to delve into the field of micro-market segmentation, says a study by Demand Calendar on the subject.
Here are the main analyses:


Advantages of Microsegmentation:
  1. Personalized marketing
  2. Increased guest satisfaction
  3. Optimized pricing strategies
  4. Improving operational efficiency
  5. Competitive advantage due to offering personalized experiences can differentiate a hotel in a competitive market.


STEP 1 – Understand the motivation for hosting
  • Business travelers: These people generally seek comfort and efficiency. They may appreciate amenities such as in-room workspace, high-speed internet, express check-in and check-out, and proximity to business or convention centers.
  • Leisure travelers: They tend to seek relaxation and unique experiences. Leisure travelers may value amenities such as spa services, recreational activities, or proximity to tourist attractions.
  • Event attendees: Guests traveling to events such as weddings, conferences, or festivals can prioritize locations close to the event venue and consider group booking options.
  • Travelers in transit: These guests, often on a stopover or an ongoing trip, typically prioritize easy access, flexible check-in and check-out times, and essential comfort.

Travel motivation significantly shapes guests' needs and expectations. This knowledge allows them to tailor their offerings and marketing strategies accordingly, attracting the right guests and meeting their needs.


STEP 2 – Know the origin of the travelers

Guests' geographic origins provide valuable information about their cultural background, economic situation, and even personal habits, which can significantly influence their expectations and preferences when staying at a hotel. Appropriate contexts include:

  • Cultural: Some cultures place a strong emphasis on hospitality and personalized service, while others may place greater value on privacy and self-service. This understanding helps you adapt your service style to meet the expectations of different segments.
  • Economic Situation: This influences travel budgets and hotel expectations. Guests from wealthier regions may be willing to pay more for luxury amenities and services, while guests from less affluent regions may prioritize accessibility and value.
  • Personal habits: Food preferences, for example, are influenced by regional cuisine, sleep patterns are affected by time differences, and social habits are shaped by local customs.
  • Distance traveled: Travelers from farther away tend to stay longer in a destination due to the time and cost involved in traveling. This means they are more likely to use hotel services such as laundry facilities, restaurants, and recreational activities. Short-haul travelers or weekend getaways may prefer hotels that offer flexible check-in and check-out times to maximize their stay.

STEP 3 – Segment the micromarkets

The process can be viewed as a tree structure, with each level representing a critical variable that influences guest behavior and preferences. The variables are:

  • Reason for traveling to the destination: The first level of the segmentation tree is the reason guests travel to the destination. As discussed above, this could be for business, leisure, events, transit, etc. This reason informs many of the guest's basic needs and expectations regarding their hotel stay.
  • Origin and duration of stay: Often influenced by distance traveled, it can affect how guests use hotel services and amenities.
  • Reservation behavior: How and when guests book. This can include the booking channel (direct, OTA, agency, etc.) and lead time (early bird, last minute, etc.). This way, it's possible to anticipate customer needs and expectations and adapt marketing and pricing strategies.
The future of microsegmentation
  1. The expectation of personalization: Hotels that can individually identify and respond to these unique needs will differentiate themselves in a competitive market. This shift away from a one-size-fits-all approach indicates a growing demand for personalized and memorable experiences that resonate on a personal level.
  2. The role of technology and data: Hotels that can effectively leverage and interpret customer data will be better equipped to understand and meet their guests' specific needs, resulting in increased guest satisfaction and loyalty.
  3. Higher cost of customer acquisition: By understanding and meeting the specific needs of different guest segments, hotels can increase their appeal, boost booking rates, and reduce acquisition costs.

The future of the hotel industry lies in personalization, and micro-market segmentation is a crucial driver of this trend. By effectively leveraging technology and data and understanding the changing customer acquisition landscape, hotels can refine their segmentation strategies for a more targeted and efficient approach.

It's about creating experiences that have a personal impact and ultimately drive guest satisfaction, loyalty, and business success.

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Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.

Membership Terms and Conditions – HSMAI LATAM

Membership Terms and Conditions – HSMAI LATAM

This document establishes the terms and conditions that regulate the relationship between the HSMAI LATA ASSOCIATION, represented in accordance with its statutes, hereinafter "the ASSOCIATION" or "HSMAI", and the natural person who registers under any of the available forms of membership, hereinafter "the ASSOCIATE".

1. General Considerations
1.1 Membership is personal and non-transferable. Each member will be entitled to the benefits described in Section 5 of this document.
1.2 By completing your registration through the official website of the ASSOCIATION (hsmaibrasil.org), the ASSOCIATE expressly declares his/her willingness to join, accepting and submitting to both the statutes and the stipulated conditions.
in this document.
1.3 The application for membership will be evaluated by the Board of Directors of HSMAI BRASIL, in accordance with the provisions of the entity's bylaws.

2. Contribution and Access to Benefits
2.1 The ASSOCIATE may choose the value of its contribution from the options available on the website: hsmaibrasil.org/associe-se2.
2.2 Only members who are up to date with their payments will be able to access the benefits described in clause 5.
2.3 In the event of non-payment, access to the site and benefits will be automatically suspended and may be reactivated once outstanding fees have been regularized, without prior notice.
2.4 In the case of automatic renewal, the value of the contribution will be adjusted annually based on the IPCA index.

3. Validity and Renewal
3.1 The ASSOCIATE agrees to maintain his/her active membership for a minimum period of 12 (twelve) months, which implies making 12 monthly payments.
3.2 If you do not express your wish to cancel, the membership will be automatically renewed for a new 12-month period.
3.3 Each renewal will also entail a new minimum loyalty commitment for 12 months.

4. Cancellation and Penalties
4.1 If the MEMBER wishes to cancel their membership, they must notify the ASSOCIATION in writing at least 30 days before the end of the 12-month period. Otherwise, their membership will be automatically renewed for another year.
4.2 Early cancellation entails payment of a penalty proportional to the time remaining in the loyalty period, as well as reimbursement of the benefits received as a member, the value of which will be determined by the ASSOCIATION.
4.3 Members excluded for non-payment may be reinstated by paying the outstanding dues and completing a new membership process.

5. Benefits for Active Members
5.1 Free access to all open events organized by HSMAI in Brazil and Latin America.
5.2 Receiving the weekly HSMAI Insights newsletters on international sales, marketing and revenue management.
5.3 Preferential access with special conditions to HSMAI Academy courses, certifications and webinars (academy.hsmai.org).
5.4 Networking opportunities with national and international professionals.
5.5 Exclusive discounts on HSMAI events, publications and international activities.

6. Final Conditions
6.1 By registering as a member on the ASSOCIATION's virtual platform, I declare that:
• I fully understand and accept the terms set forth in this document and in the HSMAI bylaws.
• I agree to comply with all obligations arising from my membership while it is valid.

Jurisdiction: For the interpretation of this contract and the resolution of any potential disputes, the parties agree to submit to the courts of the Capital District of the State of São Paulo, expressly waiving any other jurisdiction, however privileged.
Authorization for the Processing of Personal Data – LGPD

The purpose of this document is to record your free, informed, and explicit consent for the processing of your personal data, in accordance with Law No. 13,709/2018 (General Law on the Protection of Personal Data – LGPD) of Latin America.
By accepting this document, you expressly authorize HSMAI LATAM, represented in accordance with its bylaws, hereinafter "the Association" or "HSMAI-LATAM", to make decisions related to the use of your personal data, as well as to carry out its processing, which includes operations such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, deletion, evaluation, modification, communication, transfer, disclosure or extraction of data.

1. Purpose of this Authorization
By this authorization, you allow us to use your personal data exclusively for purposes related to your relationship with HSMAI LATAM, in compliance with the LGPD. We are committed to respecting your privacy and acting transparently regarding the use of your information.

2. What data do we collect and how do we use it?
By interacting with our services, you consent to us collecting, processing, and storing your personal data. This may include:
- Information provided upon registration: full name, address, email, phone number, photograph, and information necessary for your affiliation or participation in activities.
- Communications: data generated through emails, calls, messages, or other means of contact with our team.
- Payment information: card details, bank accounts, billing, CPF, CNPJ, and other data necessary to manage transactions and payments.

3. What do we use your data for?
The data collected will be used for:
- Provide, improve and personalize our services.
- Comply with legal, tax, or regulatory obligations that require sharing information with third parties, judicial authorities, or government entities.
- Contact you for commercial or administrative purposes related to your association with HSMAI LATAM.
- Issue charges or manage payments for services and products.
- Send you information about events, products, conferences, services, or materials, whether free or paid, related to our activities.
- Design and promote personalized content and experiences for you.

4. Safety and Responsibility
HSMAI LATAM is committed to strictly complying with the LGPD and protecting your personal data by:
- Storage on secure servers owned by us or those of authorized providers.
- The use of encryption protocols such as SSL to protect data traffic.
- The adoption of industry-recognized safety best practices and certifications.
Your data will be retained as long as necessary to fulfill the purposes described herein. If the data is anonymized (i.e., cannot be linked to a person), it may be retained indefinitely.