Knowledge
HSMAI highlights leadership as a key factor for the future of the hotel industry during the Leadership Conference in Los Angeles
The event brought together Heads and Board members from across the Americas to discuss ongoing disruptions and new market demands.
If the price is the same, the one with the relationship wins.
Points, status recognition and upgrades become the main differentiators of direct channels for hotel brands.
Loss of time, money and guests: the high cost of disconnected hotel systems
A new study by Access Hospitality, an organizational member of HSMAI Europe, reveals that system fragmentation is costing
From budgeting to strategic forecasting
In the hotel industry, adaptability is not just a competitive advantage. It's the foundation of resilience. As
AI is redefining power in hotel distribution
When OpenAI announced the launch of applications within ChatGPT in late October, the hotel industry reacted with concern.
A study by HSMAI shows how technology and new work dynamics are redefining talent in the hospitality industry
Artificial intelligence, new generations, and continuous training are among the factors that will transform the sector;
Five free ways to increase direct bookings at your independent hotel
Increasing direct bookings doesn't mean investing more in advertising or tools. Many independent hotels grow by making better use of what they already have.
Buyouts: Advanced pricing and revenue maximization strategies
In the current hospitality landscape, the buyout (the complete purchase of a hotel by a customer) is no longer a
Digital marketing for success in 2026
Digital marketing is now one of the pillars of hotel competitiveness, especially with increasingly connected travelers.
Why your hotel needs an AI agent and not just a chatbot
Hotels are migrating from reactive tools, which only answer questions, to intelligent agents capable of guiding, supporting, and personalizing.