Knowledge
HSMAI Brazil & Latam: Gabriela Otto reveals trends that will redefine the hotel industry in 2026
By Gabriela Otto – President of HSMAI Brazil & Latin America. The hotel industry is experiencing a decisive moment. After a year of
HSMAI launches ebook on how Artificial Intelligence is transforming the Customer Journey in the hotel industry
The material is available free of charge and addresses the digital strategies that the hotel industry needs to implement in the coming years.
Signal or Noise? What are Revenue Managers considering in their decisions?
The topic arose during a meeting of HSMAI's Revenue Optimization Advisory Council, where RM leaders shared challenges
Hotel Rate Overview – Fourth Quarter 2025
The global hotel market is entering a new phase of normalization, with divergent behaviors depending on the segment and region.
Is it worth using WhatsApp to communicate with guests?
WhatsApp is now present on almost 3 billion smartphones. Its use is so widespread that ignoring it in the
Live music and major events are driving hotel demand in Latin America.
Live experiences continue to demonstrate their power as generators of tourism and hotel demand. Beyond entertainment,
The importance of trend analysis in budget planning
We are in budget season, time to define expectations, allocate resources and establish the metrics with which we will measure the
Hotels are making a strong comeback: Why hotels are making up ground against short-term rentals
Some signs point to this recovery: Virada para os negociaciones hybridos – the reactivation of professional-focused travel
The Cost of Convenience: Why Price-Only Revenue Management May Be Failing Your Hotel
Revenue management focused solely on rates has gained traction in the last decade. It seems efficient at first glance, since
Hospitality with Purpose: When the Experience Transforms the Guest
At the HSMAI Marketing Advisory Board, leaders discussed how today's travelers are looking for more than just stays. They want meaning,