Knowledge
Five free ways to increase direct bookings at your independent hotel
Increasing direct bookings doesn't mean investing more in advertising or tools. Many independent hotels grow by making better use of what they already have.
Buyouts: Advanced pricing and revenue maximization strategies
In the current hospitality landscape, the buyout (the complete purchase of a hotel by a customer) is no longer a
Digital marketing for success in 2026
Digital marketing is now one of the pillars of hotel competitiveness, especially with increasingly connected travelers.
Why your hotel needs an AI agent and not just a chatbot
Hotels are migrating from reactive tools, which only answer questions, to intelligent agents capable of guiding, supporting, and personalizing.
Professional development in the hospitality industry is already showing results with the use of AI, reveals an HSMAI study
The report indicates that 84% of managers reported savings of at least one hour per week and 70% of
Technology as the new invisible infrastructure of the hotel industry
The hotel business environment continues to be marked by economic instability, regulatory changes, and rapid advancement.
Recognition is what transforms customers into loyal guests.
Imagine a guest who has stayed at a hotel several times and who, on their last stay,
The hotel of the future will not have separate departments for Sales, Marketing, Distribution, and Revenue Management
For many years, hotels operated with well-defined roles. Sales was responsible for filling rooms, Marketing for building [something].
AI won't save your hotel, but it will define what hospitality means from now on.
The hotel industry isn't facing a technology problem. It's facing a problem of meaning. For years, the sector invested in transformation.
HSMAI identifies 7 tourism trends for 2026
The organization identifies the main factors that will shape tourism and hospitality in 2026, with a focus on technology and data.