Knowledge
Low Season: 5 Strategies to Boost Bookings and Profits
Seasonality is an inevitable reality in the hospitality industry. However, low season doesn't have to be synonymous with
From Check-in to Heart: Personalization That Connects, Converts, and Retains
By 2025, personalization has moved from being a differentiator to a standard guest expectation. Hotels
Doing more with less: addressing talent challenges in distribution
Andrea Daniels, Global Director, Distribution Partnerships & Strategy – Commercial & Technology, IHG Hotels & Resorts, HSMAI Global member
Boosting the Recipe: The Interdependence Between Sales and Revenue Management
The relationship between Sales and Revenue Management is complex and requires collaboration and communication. In The Hotel Sales Playbook, the
Hotel Marketing Clichés and How to Avoid Them
Travelers have seen it all before, and using these hackneyed phrases is the surest way to blend in.
4 GenAI Focuses on Professional Development
The HSMAI Foundation recently published the study The State of Generative AI in Talent Management for Hotel Sales, Marketing, and
Is the Hospitality Industry Ready for AI Agents?
Recently, Google made clear the goal of its Gemini AI: the creation of a “universal AI agent that will be
The Rise of Bleisure Travel
Emily Peck, CRME, Corporate Director of Revenue, Kampgrounds of America, Inc., Member of the HSMAI Rising Leaders Council The bleisure
Revenue Management Trends
HSMAI has been a big advocate for breaking down silos and building alignment across business teams,
HSMAI Latam celebrates two years of presence in Chile, Colombia, Peru, and Mexico and announces its events agenda for 2025.
The Hospitality Sales & Marketing Association International (HSMAI), a global organization dedicated to the development of professionals in the hospitality industry, celebrates