Knowledge
20 Questions to Answer in Your Market Analysis
Each hotel must conduct an annual external and internal analysis to prepare its Strategic Plan and Budget.
Aligning Sales and Revenue Management to Drive Group Conversion
Let's get down to business: adopting an integrated strategy increases efficiency in group marketing, fosters collaboration between
HSMAI Brasil & Latam points out 6 insights from the Leadership Conference in Orlando
The event, which brought together all members of the Americas, was attended for the first time by the
7 Insights for the Successful Hospitality Salesperson
The Certified Hotel Sales Leader (CHSL) certification, launched by HSMAI Global, recognizes the experience of hotel sales leaders, with
Understanding the changing dynamics of corporate travel
By Dorothy Dowling, executive director at Horwath HTL, a strategic consultancy for the HSMAI Foundation; Breffni Noone, associate professor at the
8 Revenue Management Trends and Challenges for 2025
According to HSMAI's Revenue Optimization Advisory Board, revenue management (RM) will undergo a significant transformation in
7 Keys to Sales Success in Hospitality
The Certified Hotel Sales Leader (CHSL) certification, launched by HSMAI Global, recognizes the expertise of hotel sales leaders,
Improving the Budget and Forecasting Process
By Nick Doble, Partner Services Manager at Booking.com, Revenue Optimization Advisory Board Member
Effective strategies to increase direct bookings on the hotel website
In the competitive landscape of our industry, hotels are constantly looking for ways to increase their direct bookings. This movement is
Revenue managers are seeking greater influence and sophistication to advance the hospitality industry.
With an emphasis on profitability, technology can help evolve the discipline. Experts say that managers