Knowledge
Microsegmentation, the key to personalization in hospitality
How to explore micromarket segmentation, its role in the hospitality industry, and its power to revolutionize service
10 lessons learned from the Budget season
Haley Maltz, CRME, Area Director of Revenue Strategy, CoralTree Hospitality and HSMAI Rising Revenue Optimization Leader
13 insights into the past, present, and future of revenue management
By Libbi Carlson, CRME, Vice President of Revenue Strategy at Remington Hospitality, Member of the Revenue Optimization Advisory Board
Generation Z and the changes in tourism and hotel marketing
Understanding how marketing to the new generations is a “gold mine.” Forget the pretty presentations and
Rate Parity remains an issue for Hotel Distribution Management
Distribution is not as glamorous or as well-known as Sales and Marketing, and it doesn't have many experts.
Sales evolving in an automated world
Lori Kiel, Director of Sales, The Kessler Collection, Member of HSMAI's Sales Advisory Board
Revenue Insights Leaders: Turning Data into Compelling Profit Stories
By David Warman, HSMAI Team and Ideas Executive Hotel revenue managers face ever-increasing expectations.
Global trends and evolving customers. What does this mean for hotel marketing?
By Steven Van Belleghem is a customer experience enthusiast on a mission to inspire businesses
Artificial Intelligence in hotel sales: keep your friends close and ChatGPT closer
Mercedes Blanco, Director of Partnerships, The Hotels Network, Member of the HSMAI Sales Advisory Board In the world of
Trends in Hotel Distribution: Fintechs, Artificial Intelligence and Regulatory Changes
By Andrea Daniels, Director of Distribution, IHG Hotels & Resorts, Member of the HSMAI Global Distribution Advisory Council.