Knowledge
Retain through Qualification, Requalification and Upward Mobility.
The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing and Revenue Optimization Talent 2023-2024 explores the idea: “The
Guest experiences as a marketing differentiation strategy
Amid the prevailing focus on the impact of AI on marketing, the HSMAI Marketing Advisory Council
Six tips on data reliability
As our industry and technology become more complex, reliable data is essential. Managing a strategy
A Look at People: Tips for Sales and Marketing Leaders
Bart Berkey, Founder and CEO of Most People Don't, LLC, recently facilitated an HSMAI roundtable for executives
Raising sales discipline
By Gissell Moronta, Senior Vice President of Sales and Marketing, Atrium Hospitality With decades of experience and a unique vision,
5 Essential Topics for Your Content Marketing Strategy in 2024
By Waldin Duran – Commercial Director of Cluster Peru Melia Lima and INNSIDE by Meliá Lima Miraflores Boost your presence in
Microsegmentation, the key to personalization in hospitality
How to explore micromarket segmentation, its role in the hospitality industry, and its power to revolutionize service
10 lessons learned from the Budget season
Haley Maltz, CRME, Area Director of Revenue Strategy, CoralTree Hospitality and HSMAI Rising Revenue Optimization Leader
13 insights into the past, present, and future of revenue management
By Libbi Carlson, CRME, Vice President of Revenue Strategy at Remington Hospitality, Member of the Revenue Optimization Advisory Board
Generation Z and the changes in tourism and hotel marketing
Understanding how marketing to the new generations is a “gold mine.” Forget the pretty presentations and