Knowledge
Changing Hotel Distribution: When Channels Become a Strategy
Gabriela Otto, President of HSMAI Brazil and Latam, from Indianapolis, USA, at HSMAI Commercial Strategy Week 2025 HEDNA
HSMAI Commercial Strategy Conference: The event defining the future of global hotel strategy
By Gabriela Otto, President of HSMAI Brazil and Latam, direct from Indianapolis, US, at HSMAI Commercial Strategy Week 2025 Brazilians
Social Media Myths in the Hospitality Industry – Debunking the Absolute Truths
In a constantly evolving digital environment, social media has become an indispensable tool for the hospitality industry.
Low Season: 5 Strategies to Boost Bookings and Profits
Seasonality is an inevitable reality in the hospitality industry. However, low season doesn't have to be synonymous with
From Check-in to Heart: Personalization That Connects, Converts, and Retains
By 2025, personalization has moved from being a differentiator to a standard guest expectation. Hotels
Doing more with less: addressing talent challenges in distribution
Andrea Daniels, Global Director, Distribution Partnerships & Strategy – Commercial & Technology, IHG Hotels & Resorts, HSMAI Global member
Boosting the Recipe: The Interdependence Between Sales and Revenue Management
The relationship between Sales and Revenue Management is complex and requires collaboration and communication. In The Hotel Sales Playbook, the
Hotel Marketing Clichés and How to Avoid Them
Travelers have seen it all before, and using these hackneyed phrases is the surest way to blend in.
4 GenAI Focuses on Professional Development
The HSMAI Foundation recently published the study The State of Generative AI in Talent Management for Hotel Sales, Marketing, and
Is the Hospitality Industry Ready for AI Agents?
Recently, Google made clear the goal of its Gemini AI: the creation of a “universal AI agent that will be