Knowledge
5 tips for effective communication with event agencies and organizers
Groups and events can generate significant revenue for hotels. Depending on the type of business, this segment can represent between…
How the hotel industry can attract and develop the next generation of hoteliers.
In a recent series of interviews organized by the HSMAI Foundation and led by Lori Kiel, the Foundation's president…
Travel Experiences: Preparing for Disruption with the Rise of AI
By Julie Hoffman, Global Director of Travel, Hospitality & Dining Industry Strategy. The last three years have…
Retain through Qualification, Requalification and Upward Mobility.
The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing and Revenue Optimization Talent 2023-2024 explores the idea: “The…
Guest experiences as a marketing differentiation strategy
Amid the prevailing focus on the impact of AI on marketing, the HSMAI Marketing Advisory Council…
Six tips on data reliability
As our industry and technology become more complex, reliable data is essential. Managing a strategy…
A Look at People: Tips for Sales and Marketing Leaders
Bart Berkey, founder and CEO of Most People Don't, LLC, recently facilitated an HSMAI roundtable for executives…
Raising sales discipline
By Gissell Moronta, Senior Vice President of Sales and Marketing at Atrium Hospitality. With decades of experience and a unique vision,…
5 Essential Topics for Your Content Marketing Strategy in 2024
By Waldin Duran – Commercial Director, Cluster Peru, Meliá Lima and INNSIDE by Meliá Lima Miraflores. Boost your presence in…
Microsegmentation, the key to personalization in hospitality
How to explore micromarket segmentation, its role in the hotel industry, and its power to revolutionize service…