Knowledge
Professional development in the hospitality industry is already showing results with the use of AI, reveals an HSMAI study
The report indicates that 84% of managers reported savings of at least one hour per week and 70% of
Technology as the new invisible infrastructure of the hotel industry
The hotel business environment continues to be marked by economic instability, regulatory changes, and rapid advancement.
Recognition is what transforms customers into loyal guests.
Imagine a guest who has stayed at a hotel several times and who, on their last stay,
The hotel of the future will not have separate departments for Sales, Marketing, Distribution, and Revenue Management
For many years, hotels operated with well-defined roles. Sales was responsible for filling rooms, Marketing for building [something].
AI won't save your hotel, but it will define what hospitality means from now on.
The hotel industry isn't facing a technology problem. It's facing a problem of meaning. For years, the sector invested in transformation.
HSMAI identifies 7 tourism trends for 2026
The organization identifies the main factors that will shape tourism and hospitality in 2026, with a focus on technology and data.
How much should hotels invest in marketing?
With the 2026 budget season fast approaching, the discussion about how much to invest in hotel marketing is back on the table.
The new guest journey: How travelers discover and book hotels in the digital age
The hotel sector is undergoing an unprecedented transformation. The way travelers discover, research, and ultimately book their stay is changing.
HSMAI study reveals how Artificial Intelligence is transforming executive recruitment in the hotel industry
The recently published report “How Generative AI Is Reshaping Executive Hiring in Hospitality” is free and shows an acceleration of
Strategic Opportunities Amid Changing Travel Patterns
In 2025, Revenue Management leaders met to discuss the reality of uncertainty in a context where the