Knowledge
HSMAI identifies 7 tourism trends for 2026
The organization identifies the main factors that will shape tourism and hospitality in 2026, with a focus on technology and data.
How much should hotels invest in marketing?
With the 2026 budget season fast approaching, the discussion about how much to invest in hotel marketing is back on the table.
The new guest journey: How travelers discover and book hotels in the digital age
The hotel sector is undergoing an unprecedented transformation. The way travelers discover, research, and ultimately book their stay is changing.
HSMAI study reveals how Artificial Intelligence is transforming executive recruitment in the hotel industry
The recently published report “How Generative AI Is Reshaping Executive Hiring in Hospitality” is free and shows an acceleration of
Strategic Opportunities Amid Changing Travel Patterns
In 2025, Revenue Management leaders met to discuss the reality of uncertainty in a context where the
HSMAI Brazil & Latam: Gabriela Otto reveals trends that will redefine the hotel industry in 2026
By Gabriela Otto – President of HSMAI Brazil & Latin America. The hotel industry is experiencing a decisive moment. After a year of
HSMAI launches ebook on how Artificial Intelligence is transforming the Customer Journey in the hotel industry
The material is available free of charge and addresses the digital strategies that the hotel industry needs to implement in the coming years.
Signal or Noise? What are Revenue Managers considering in their decisions?
The topic arose during a meeting of HSMAI's Revenue Optimization Advisory Council, where RM leaders shared challenges
Hotel Rate Overview – Fourth Quarter 2025
The global hotel market is entering a new phase of normalization, with divergent behaviors depending on the segment and region.
Is it worth using WhatsApp to communicate with guests?
WhatsApp is now present on almost 3 billion smartphones. Its use is so widespread that ignoring it in the