Knowledge
Is it worth using WhatsApp to communicate with guests?
WhatsApp is now present on almost 3 billion smartphones. Its use is so widespread that ignoring it in the
Live music and major events are driving hotel demand in Latin America.
Live experiences continue to demonstrate their power as generators of tourism and hotel demand. Beyond entertainment,
The importance of trend analysis in budget planning
We are in budget season, time to define expectations, allocate resources and establish the metrics with which we will measure the
Hotels are making a strong comeback: Why hotels are making up ground against short-term rentals
Some signs point to this recovery: Virada para os negociaciones hybridos – the reactivation of professional-focused travel
The Cost of Convenience: Why Price-Only Revenue Management May Be Failing Your Hotel
Revenue management focused solely on rates has gained traction in the last decade. It seems efficient at first glance, since
Hospitality with Purpose: When the Experience Transforms the Guest
At the HSMAI Marketing Advisory Board, leaders discussed how today's travelers are looking for more than just stays. They want meaning,
Understanding Today's Customer for Commercial Success
By Gabriela Otto, President of HSMAI Brazil and Latam, directly from Indianapolis, US, at HSMAI Commercial Strategy Week 2025 We are
Breaking Silos: How AI and Data Are Reshaping Business Strategy in Hospitality
By Gabriela Otto, President of HSMAI Brazil and Latam, directly from Indianapolis, USA, at HSMAI Commercial Strategy Week 2025
Rethinking the Guest Journey: How Hotels in Mexico Can Grow Beyond Rooms
By Maína Pietrobelli, Business Development Director LatAm & Iberia at Plusgrade You can't scale a fixed asset. The teams
AI in Action: How to Transform Hospitality Workflows for Maximum Productivity
By Gabriela Otto, President of HSMAI Brazil and Latam, directly from Indianapolis, USA, at HSMAI Commercial Strategy Week 2025 While